Abstract
The Aesthetics Scale is one of the most commonly used aesthetics evaluation scale in HCI. In this study, a Chinese version of the Aesthetics Scale (C-AS) was translated and validated using the forward–backward translation method. The C-AS passed the content validity and face validity tests. We then recruited 310 Chinese users and tested the psychological properties of the C-AS using the China Railway Customer Service Center ticketing platform as the test material. The experimental results showed that the C-AS has high reliability, validity, and sensitivity. Following rigorous testing, the results of this work may provide Chinese UX practitioners with a standardized aesthetics scale that researchers and practitioners can use with confidence.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Additional information
Notes on contributors
Xinyun Deng
Xinyun Deng is a researcher of the School of Architecture and art, Central South University. His research covers aesthetic research, user experience measurement, and music education.
Yuhui Wang
Yuhui Wang is a researcher of the industrial design department, Central South University. He is focused on usability theory, user experience, and product design.
Jiayu Su
Jiayu Su is a researcher of the industrial design department, Central South University. Her research interests usability assessment, product design, and cultural and creative products.
Zhirong Li
Zhirong Li is a professor of the industrial design department, Central South University. Her research covers product design, user experience, and sustainable design.