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Research Article

A Chinese Version of the Aesthetics Scale: Cultural Adaptation and Psychological Measurement

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Received 19 Dec 2023, Accepted 30 Apr 2024, Published online: 16 May 2024
 

Abstract

The Aesthetics Scale is one of the most commonly used aesthetics evaluation scale in HCI. In this study, a Chinese version of the Aesthetics Scale (C-AS) was translated and validated using the forward–backward translation method. The C-AS passed the content validity and face validity tests. We then recruited 310 Chinese users and tested the psychological properties of the C-AS using the China Railway Customer Service Center ticketing platform as the test material. The experimental results showed that the C-AS has high reliability, validity, and sensitivity. Following rigorous testing, the results of this work may provide Chinese UX practitioners with a standardized aesthetics scale that researchers and practitioners can use with confidence.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Xinyun Deng

Xinyun Deng is a researcher of the School of Architecture and art, Central South University. His research covers aesthetic research, user experience measurement, and music education.

Yuhui Wang

Yuhui Wang is a researcher of the industrial design department, Central South University. He is focused on usability theory, user experience, and product design.

Jiayu Su

Jiayu Su is a researcher of the industrial design department, Central South University. Her research interests usability assessment, product design, and cultural and creative products.

Zhirong Li

Zhirong Li is a professor of the industrial design department, Central South University. Her research covers product design, user experience, and sustainable design.

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