Flow experience and behavioural intention in recreational flights: the mediating role of satisfaction, recollection and storytelling

ABSTRACT

Flow experience in recreational flights not only can have positive psychological effects and individual satisfaction, but recollection and storytelling of this experience can be considered a marketing tool for tourism destinations. This study aims to examine the influence of experience gained from recreational flights on behavioural intentions of flight site users and the mediating role of satisfaction، recollection and storytelling. Employing a quantitative approach and gathering data from 279 respondents at two prominent recreational flight sites in Iran, the analysis conducted through Partial Least Squares (PLS) discovered a significant impact of flow experience on satisfaction, recollection, storytelling, and behavioural intention. Moreover, it was found that satisfaction, recollection, and storytelling mediate the connection between flow experience and behavioural intention.

KEYWORDS:

• Flow experience
• recollection
• storytelling
• satisfaction
• behavioural intention
• recreational flight

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Zahed Ghaderi

Zahed Ghaderi is attached to the Department of Tourism, College of Arts and Social science, Sultan Qaboos University, Muscat, Oman. Zahed has over 20 years of experiences in the tourism and hospitality field and has published extensively in top-tier tourism and hospitality journals such as Tourism Management, Journal of Travel Research, International Journal of Hospitality Management, Sustainable Tourism, Current Issues in Tourism, Journal of Travel and Tourism Marketing, etc. His research interests include gender issues in tourism, crisis management, destination resilience, organizational learning, host-guest relationship, sustainable tourism, etc.

Mojtaba Rajabi

Mojtaba Rajabi Assistant Professor of Sport Management Is Faculty of Physical Education at the Shahrood University of Technology in Iran. Interested in research in the fields of human research and sports tourism and structural equation software.

Richard Butler

Richard Butler is Emeritus Professor at Strathclyde University, Glasgow and visiting Professor at the Tourism Academy in NHTV University, Breda (Netherlands). His research has focused on destination development and its associated impacts, sustainability in tourism, particularly in insular and remote regions, and also links between tourism and political change, and with religion. A past president of the International Academy for the Study of Tourism and of the Canadian Association for Leisure Studies, he has published over twenty books and a hundred papers on tourism. In 2016 he was awarded the Ulysses medal for excellence in the creation and dissemination of knowledge and named the 2016 UNWTO Ulysses Laureate.

Luc Beal

Luc Beal is a professor in the Department of Tourism Studies at Excelia Business School, La Rochelle (France). His research interest spans tourism destination performance, data mining on tourism behavior, sustainable tourism and community development, etc