The Impact of Green Service Quality on Consumers’ Intentions to Revisit Green Hotels Based on Theory of Planned Behavior

ABSTRACT

This study investigates the impact of green lodging service quality (GLSERV) on consumers’ intentions to revisit green hotels based on the theory of planned behavior (TPB) in the Chinese context. Data were collected from 300 respondents using an online questionnaire and analyzed through structural equation modeling. The findings indicate a positive and significant impact of both GLSERV and TPB on consumers’ revisit intention as expected. Further, the results confirm the mediating role of TPB constructs such as AT, SN, and PBC. Theoretical and practical implications for hotel managers to enhance service quality and promote sustainable practices that align with consumer expectations are included in the study.

KEYWORDS:

• Green hotels
• GLSERV model
• theory of planned behavior
• revisit intention

Disclosure statement

No potential conflict of interest was reported by the author(s).

Authors contributions

All the authors contributed to the study conception and design. Material preparation, data collection, and analysis were performed by Mushref Mohammed and Shenbei Zhou. The first draft of the manuscript was written by Mushref Mohammed, and the manuscript was reviewing and editing by Shenbei Zhou. All the authors read and approved the final manuscript.

Correction Statement

This article has been republished with minor changes. These changes do not impact the academic content of the article.