“Got a Radio Show”: The Influence of Steve Harvey’s Morning Ministry on Secular Radio Audiences

ABSTRACT

This study examines how Steve Harvey’s devotional commentary influences listeners through his morning radio program. Unlike most secular morning radio programs, Harvey opens and closes his syndicated program with religious commentary and devotional messages. After an analysis of his devotional messages, two interpretive themes emerged. Findings indicate listeners believe inspirational messages should be aired on secular, commercial radio programs. Also, Steve Harvey’s celebrity status has some influence on their acceptance of the religious messages due to the parasocial relationship listeners develop with the host.

Disclosure statement

No potential conflict of interest was reported by the author.

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Notes on contributors

David L. Shabazz

David L. Shabazz Ph.D, (Regent University) is an Associate Professor of Mass Communication & Journalism at Kentucky State University. His research focuses on African American communication, social identity and popular culture.