Journal of Business-to-Business Marketing, Volume 30, Issue 4 (2023)

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Journal of Business-to-Business Marketing, Volume 30, Issue 4 (2023)

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Research Article

Article
Ecosystem Well-Being and Resilience: Lessons from Crisis Management in Service Organizations
Elissar Toufaily & Tatiana Zalan
Pages: 349-370
Published online: 12 Dec 2023
AbstractforEcosystem Well-Being and Resilience: Lessons from Crisis Management in Service Organizations | Full Text | References | PDF (518.5 KB) | EPUB
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Article
Role of Justice Perception in Relationship Duration, Brand Equity, and Strategic Integration
Jin Yong Park & Changju Kim
Pages: 371-394
Published online: 12 Dec 2023
AbstractforRole of Justice Perception in Relationship Duration, Brand Equity, and Strategic Integration | Full Text | References | PDF (742.4 KB) | EPUB
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Open Access
Article
Value-Based Selling Capability: Antecedents and Implications for B2B Sales Performance
Yanzhe Liu, Xiaoyu Zhao & Tao Wang
Pages: 395-418
Published online: 12 Dec 2023
AbstractforValue-Based Selling Capability: Antecedents and Implications for B2B Sales Performance | Full Text | References | PDF (823.2 KB) | EPUB
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Article
The Effect of Data Empowerment on Channel Resilience: The Roles of Ambidextrous Learning，Guanxi Inertia and Enterprise Openness
Weiwei Dong, Miaomiao Dong & Jian Qin
Pages: 419-439
Published online: 12 Dec 2023
AbstractforThe Effect of Data Empowerment on Channel Resilience: The Roles of Ambidextrous Learning，Guanxi Inertia and Enterprise Openness | Full Text | References | PDF (661 KB) | EPUB
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Article
Family Business Intergenerational Succession and Market Sustainable Competitive Advantage – Based on the Mediating Effect of Intellectual Capital
Xiangqian Yu, Xiang Ao & Yongxiang Wang
Pages: 441-452
Published online: 12 Dec 2023
AbstractforFamily Business Intergenerational Succession and Market Sustainable Competitive Advantage – Based on the Mediating Effect of Intellectual Capital | Full Text | References | PDF (620.2 KB) | EPUB
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