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Volume 31, Issue 1

Journal of Business-to-Business Marketing

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Cover image for Journal of Business-to-Business Marketing, Volume 31, Issue 1, 2024

Journal of Business-to-Business Marketing, Volume 31, Issue 1 (2024)

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Journal of Business-to-Business Marketing, Volume 31, Issue 1 (2024)

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Volume 31, 2024 Vol 30, 2023 Vol 29, 2022 Vol 28, 2021 Vol 27, 2020 Vol 26, 2019 Vol 25, 2018 Vol 24, 2017 Vol 23, 2016 Vol 22, 2015 Vol 21, 2014 Vol 20, 2013 Vol 19, 2012 Vol 18, 2011 Vol 17, 2010 Vol 16, 2009 Vol 15, 2008 Vol 14, 2007 Vol 13, 2006 Vol 12, 2005 Vol 11, 2004 Vol 10, 2002-2003 Vol 9, 2002 Vol 8, 2001 Vol 7, 2000 Vol 6, 1999-2000 Vol 5, 1998-1999 Vol 4, 1997-1998 Vol 3, 1996-1997 Vol 2, 1994-1996 Vol 1, 1992-1994

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Article

Can Customer Participation Promote Supplier Green Innovation in the Social Media Environment? The Mediating Role of Green Dynamic Capability and the Moderating Role of Social Media Use

Jianxin Sun, Baolong Ma & Li Zhao

Pages: 1-25

Published online: 15 Sep 2023

AbstractforCan Customer Participation Promote Supplier Green Innovation in the Social Media Environment? The Mediating Role of Green Dynamic Capability and the Moderating Role of Social Media Use | Full Text | References | PDF (1.6 MB) | EPUB

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Article

The Antecedents and Outcomes of Micro-Enterprise Business Banking Customers’ Relationship Satisfaction

Michelle Caroline van der Merwe, Pierre Mostert, Tinashe Ndoro, Göran Svensson & Tinashe Chuchu

Pages: 27-42

Published online: 09 Feb 2024

AbstractforThe Antecedents and Outcomes of Micro-Enterprise Business Banking Customers’ Relationship Satisfaction | Full Text | References | PDF (1.5 MB) | EPUB

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Article

Institutional Distance and Partnership Governance Arrangements: An Exploratory Study of the Implementation of a Large Cross-Border Reconstruction Project in China

Xinya Guan, Neale Gilbert O’Connor, Zhigang Wang, Zhilong Tian & S. Fiona Chan

Pages: 43-65

Published online: 06 Dec 2023

AbstractforInstitutional Distance and Partnership Governance Arrangements: An Exploratory Study of the Implementation of a Large Cross-Border Reconstruction Project in China | Full Text | References | PDF (729.1 KB) | EPUB

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Article

A Synthetic Model of Chinese Business Ethics in Business-To-Business Contexts

Tony Yan, Michael R. Hyman, Grant C. Aguirre & Wenkai Zhou

Pages: 67-86

Published online: 09 Feb 2024

AbstractforA Synthetic Model of Chinese Business Ethics in Business-To-Business Contexts | Full Text | References | PDF (636.7 KB) | EPUB

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Article

Linking Green Innovation to Firm Success: Cost Leadership’s Mediating Role in Vietnam

Thanh Trang Bui & Dung Quoc To

Pages: 87-113

Published online: 15 Feb 2024

AbstractforLinking Green Innovation to Firm Success: Cost Leadership’s Mediating Role in Vietnam | Full Text | References | PDF (794.8 KB) | EPUB

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Article

Contractual Governance, Fairness, and Extra-Role Altruistic Behavior in Chinese Buyer–Seller Relationships

Yong Wang, Huigang Liang, Shuwen Sun & Yajiong Xue

Pages: 115-140

Published online: 14 Feb 2024

AbstractforContractual Governance, Fairness, and Extra-Role Altruistic Behavior in Chinese Buyer–Seller Relationships | Full Text | References | PDF (1 MB) | EPUB

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