Health Marketing Quarterly, Volume 40, Issue 4 (2023)

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Health Marketing Quarterly, Volume 40, Issue 4 (2023)

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Editorial

Editorial
The importance of health marketing and a research agenda
Joy Parkinson & Janet Davey
Pages: 347-351
Published online: 28 Oct 2023
First Page PreviewforThe importance of health marketing and a research agenda | Full Text | References | PDF (381.1 KB) | EPUB
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Research Articles

Article
Mass behaviour change amid COVID-19: How public health information and social norms explain the transformation
Joan Carlini, Marie-Louise Fry, Debra Grace, Melissa Fox & Peta-Anne Zimmerman
Pages: 352-374
Published online: 28 Dec 2022
AbstractforMass behaviour change amid COVID-19: How public health information and social norms explain the transformation | Full Text | References | PDF (1.9 MB) | EPUB | Supplemental
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Article
People and place attachment: Exploring compliance in neighborhood health centers
Mark S. Rosenbaum, Volker G. Kuppelwiese, Germán Contreras Ramirez & Aikaterini Manthiou
Pages: 375-395
Published online: 30 Dec 2022
AbstractforPeople and place attachment: Exploring compliance in neighborhood health centers | Full Text | References | PDF (1.6 MB) | EPUB
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Article
Exploring consumer vulnerability in the consumption of menstrual products: Insights from a developing country
Edna G. Ndichu & Shikha Upadhyaya
Pages: 396-414
Published online: 06 Apr 2023
AbstractforExploring consumer vulnerability in the consumption of menstrual products: Insights from a developing country | Full Text | References | PDF (1.3 MB) | EPUB
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Article
Factors influencing women to accept diet and exercise messages on social media during COVID-19 lockdowns: A qualitative application of the health belief model
Clare Davies & Alana Mann
Pages: 415-433
Published online: 06 Apr 2023
AbstractforFactors influencing women to accept diet and exercise messages on social media during COVID-19 lockdowns: A qualitative application of the health belief model | Full Text | References | PDF (1.5 MB) | EPUB
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Article
Let it out: A digital communication campaign to reduce suicide and mental health stigma in Kentucky farmers
Jeanne M. Ward & Cheryl D. Witt
Pages: 434-457
Published online: 06 Apr 2023
AbstractforLet it out: A digital communication campaign to reduce suicide and mental health stigma in Kentucky farmers | Full Text | References | PDF (3.3 MB) | EPUB
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Article
Racism, self-rated general health status, and health-related quality of life among Black and Asian Americans
Zhiwen Xiao, Li Zeng, Po-Lin Pan, Jae Lee & Allen Wu
Pages: 458-481
Published online: 26 Jul 2023
AbstractforRacism, self-rated general health status, and health-related quality of life among Black and Asian Americans | Full Text | References | PDF (1.7 MB) | EPUB
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