Journal of Euromarketing, Volume 18, Issue 3 (2009)

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Journal of Euromarketing, Volume 18, Issue 3 (2009)

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European Union-China Trading Relationships

GUEST EDITORIAL

Editorial
In Hong Kong, Looking Toward the Growing European Union
Neil Herndon
Pages: 135-138
Published online: 04 Sep 2009
First Page PreviewforIn Hong Kong, Looking Toward the Growing European Union | Full Text | References | PDF (44.7 KB)
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ARTICLES

Article
The Application of Performance Management in the Salesforce: A Chinese and Romanian Perspective
Yu Ha Cheung & Liviu C. Florea
Pages: 139-156
Published online: 04 Sep 2009
AbstractforThe Application of Performance Management in the Salesforce: A Chinese and Romanian Perspective | Full Text | References | PDF (131.7 KB)
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Article
Attitude Toward Counterfeits and Ethnic Groups: Comparing Chinese and Western Consumers Purchasing Counterfeits
Kenneth K. Kwong, William Y. P. Yu, John W. K. Leung & Kan Wang
Pages: 157-168
Published online: 04 Sep 2009
AbstractforAttitude Toward Counterfeits and Ethnic Groups: Comparing Chinese and Western Consumers Purchasing Counterfeits | Full Text | References | PDF (121.6 KB)
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Article
The Current State of Protection of European Trademark Rights in China
Yu Ha Cheung, Lai Man Tang & Yin Wong
Pages: 169-181
Published online: 04 Sep 2009
AbstractforThe Current State of Protection of European Trademark Rights in China | Full Text | References | PDF (586.3 KB)
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Article
A Consideration Set Based Model for Forecasting Sales in China
Ronald LeBlanc
Pages: 183-188
Published online: 04 Sep 2009
AbstractforA Consideration Set Based Model for Forecasting Sales in China | Full Text | References | PDF (58.1 KB)
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Article
Cross-Cultural Markets and Consumer Behaviors: The Case of China and Turkey
Ming Ying Lisa Chu-Weininger & Michael A. Weininger
Pages: 189-198
Published online: 04 Sep 2009
AbstractforCross-Cultural Markets and Consumer Behaviors: The Case of China and Turkey | Full Text | References | PDF (85.3 KB)
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