Journal of Nonprofit & Public Sector Marketing, Volume 36, Issue 1 (2024)

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Journal of Nonprofit & Public Sector Marketing, Volume 36, Issue 1 (2024)

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Research Article

Article
Investigating Membership Retention: Employing Public Relations Theory to Better Understand Relationship Management
Geah Pressgrove, Robert McKeever, Brooke McKeever & Richard Waters
Pages: 1-21
Published online: 29 Sep 2022
AbstractforInvestigating Membership Retention: Employing Public Relations Theory to Better Understand Relationship Management | Full Text | References | PDF (637.7 KB) | EPUB
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Article
The Volunteer and Charity Work of European Older Adults: Findings from SHARE
Sunwoo Lee
Pages: 22-36
Published online: 05 Oct 2022
AbstractforThe Volunteer and Charity Work of European Older Adults: Findings from SHARE | Full Text | References | PDF (441.1 KB) | EPUB
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Article
The Power of Emotional Appeal in Motivating Behaviors to Mitigate Climate Change among Generation Z
Weiting Tao, Shiyun Tian, Wan-Hsiu Sunny Tsai & Michelle I. Seelig
Pages: 37-64
Published online: 11 Oct 2022
AbstractforThe Power of Emotional Appeal in Motivating Behaviors to Mitigate Climate Change among Generation Z | Full Text | References | PDF (842.8 KB) | EPUB
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Article
Nonprofit Organizations’ Dialogic Use of Social Media: Principles and Practice
Yannan Li & Amy Voida
Pages: 65-90
Published online: 12 Oct 2022
AbstractforNonprofit Organizations’ Dialogic Use of Social Media: Principles and Practice | Full Text | References | PDF (422.8 KB) | EPUB
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Article
Usability of Social Media for Promoting Higher Learning Institutions’ Activities in Tanzania: A Diffusion of Innovation Perspective
Juma James Masele & David Peter Rwehikiza
Pages: 91-122
Published online: 10 Oct 2022
AbstractforUsability of Social Media for Promoting Higher Learning Institutions’ Activities in Tanzania: A Diffusion of Innovation Perspective | Full Text | References | PDF (478.5 KB) | EPUB
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