Tourism destination marketing and international tourists satisfaction: A study on international heritage site at Mamallapuram, Tamil Nadu

Abstract

Tourism stakeholders play an eminent role in destination marketing and offering an array of products to the tourists. Numerous local tourism marketing partnerships have been formed as a result of the complexity and interdependence among the various stakeholders. The study is based on empirical research done among international tourists visiting Mamallapuram heritage site in Tamil Nadu. This study looks at how tourists’ overall satisfaction and inclination to return to the area are affected by satisfaction-based ratings. A satisfaction survey was conducted to include ratings of several destination characteristics using an ordinal scale. Results revealed that tourists rate safety, hygiene, and cleanliness as important elements for selecting a destination for traveling along with family members and friends.

Subject Classification:

• 90B06
• 90B50

Keywords:

• Destination marketing
• International Tourists
• Tourist satisfaction
• Heritage sites
• Destination management