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Section II

Listen to the Consumer: Designing a Tailored Smoking-Cessation Program for Women

, , &
Pages 1240-1259 | Published online: 03 Jul 2009
 

Abstract

We used a consumer-driven approach to develop a model smoking-cessation program for women. Four focus groups (N = 23 [5–7/group]), each lasting 2 hours, were led by a professional moderator and audiotaped in 2004. Researchers reviewed transcripts; key themes were identified using scrutiny techniques (Citation). Necessary elements of a smoking-cessation program for women included support and choice (i.e., control over the program components), suggesting the need for an individualized program. Identifying appropriate components is a critical step in the development of efficacious programs that target substance-abusing populations; focus group methodology is useful in this endeavor. The study's implications and limitations are noted.

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