Does green entrepreneurial behavior enhance through entrepreneurship education, perceived-ability to use technology, and commitment to environment? Understanding the contribution of entrepreneurial motivation and university support

Abstract

In a time of environmental destruction, global warming, and continuous rise in the earth’s temperature, Green Entrepreneurship has emerged as a potential solution through which ecological, economic, and social sustainability can be attained. Hence the current is operationalized in order to understand the contribution of Entrepreneurial Motivation (MOT) and University Support (SUP) in enhancing Green Entrepreneurial Behavior (BEH) powered by Entrepreneurship Education (EDU), Perceived-ability to use Technology (TEC), and Commitment to Environment (CMT). On the dataset of 487 students from Chinese education institutions, the application of PLS-SEM reported significant and positive associations among the proposed hypotheses. Precisely, EDU, TEC, and CMT are reported to enhance the level of SUP, MOT, and BEH, whereas the role of SUP and MOT in enhancing BEH is also reported. Based on the findings, there are different managerial implications that the current study has proposed.

Keywords:

• Green entrepreneurship
• entrepreneurial motivation
• university support
• green entrepreneurial behavior
• entrepreneurship education
• commitment to environment

JEL CODES:

• I23
• Q55
• Q56
• L26

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Funding

This work was supported by Jiangsu higher education reform research project: Research on the transformation of college students in the process of survival Entrepreneurship (2019jsjg215).