Abstract
A content analysis was designed to discover both discrepancies and common ground between two public health and two alcohol industry trade newsletters with respect to alcohol policy. A total of 203 articles were coded according to key topics. Results across all newsletters showed 11 topics that appeared in more than 25% of selected articles. Among such frequently cited topics were drinking and driving and industry advertising. Comparison between the two types of newsletter showed significant differences for mentions of youth and prevention (more in public health) and taxation (more in trade). The authors discuss why certain topics are more popular than others, and the different presentation style of the two types of newsletter. Evidence for a possible convergence of interests between public health and industry representatives appears mainly with regard to youth and drinking and driving. Future research might explore the implications of this convergence of interests.