Setting up a Maternal Child Health Center: Organizational and Marketing Strategies

Abstract

This article describes the process used by a team of university graduate nurses practicing comprehensive pediatric nursing in designing village-based Mated Child Health (MCH) center in western Turkey. An analysis of organizational and marketing strategies is presented. Recommendations for future such efforts and implications, transferable to the U.S. for preventive pediatric nursing and involvement of midwifery are suggested as a part of the conclusions.