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CREATIVITY IT

Performative evaluation and social return on investment: potential in innovative health promotion interventions

(Technical Manager) , (Creative Media Consultant) , (Program Director) & (Public health/mental health consultant)
Pages S53-S57 | Published online: 31 Aug 2011
 

Abstract

Objective: The purpose of this study was to describe an approach to evaluation of a project involving complex health behaviours that incorporates collateral social outcomes.

Method: Evaluation challenges and responses for an innovative information and communication technologies for development (ICT4D) initiative (HITnet) operating in remote Indigenous Australia are presented.

Conclusions: Innovation in evaluation must match innovation in project design and application. Two methodologies – performative research, and social return on investment – as proposed for a HITnet, sexual health promotion project, are considered.

DISCLOSURE

The authors report no conflicts of interest. The authors alone are responsible for the content and writing of the paper.

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