Alcohol-Related Advertisements in a College Newspaper

Steven Walfish Department of Psychology, University of South Florida, Tampa, Florida, 33620

David E. Stenmark Department of Psychology, University of South Florida, Tampa, Florida, 33620

Douglas Wentz Department of Psychology, University of South Florida, Tampa, Florida, 33620

Cheryl Myers Department of Psychology, University of South Florida, Tampa, Florida, 33620

Denise Linares Department of Psychology, University of South Florida, Tampa, Florida, 33620

Abstract

The college newspaper is a powerful socializing force on the university campus. Within the general context of a university-based Alcohol Abuse Prevention Project, the present investigation examined alcohol-related advertising in a college newspaper at one southern university. Ads were categorized into those: (1) promoting the responsible use of alcohol, (2) promoting the irresponsible use of alcohol, and (3) having a neutral content. Results indicated that a great deal of alcohol-related advertising was presented in this publication, and the majority of advertising did not promote responsible use of the beverage. The potential role of the community-oriented professional as an intervention strategist is discussed.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Alcohol-Related Advertisements in a College Newspaper

Information for

Open access

Opportunities

Help and information

Alcohol-Related Advertisements in a College Newspaper

Abstract

Reprints and Corporate Permissions

Academic Permissions

Related research

To cite this article:

Download citation

Information for

Open access

Opportunities

Help and information

Keep up to date

Your download is now in progress and you may close this window

Login or register to access this feature