Abstract
In an experiment that manipulated the set that one would consume (or not consume) an alcoholic beverage, pain reduction occurred among men (N = 52) told that they had consumed alcohol if they reported customarily drinking in large amounts or drinking in order to attain positive emotional states. When the men's belief that they had or had not consumed alcohol was taken into account, the propensity to drink for social-celebratory and personal-deficiency reasons was also associated with pain reduction.