Media and Primary Socialization Theory

Abstract

This article discusses the role of media in the socialization process of adolescents, and supports the theory of primary socialization which identifies media as a secondary factor in the socialization process (as described in other articles in this series). Additionally, several models of information processing are presented which offer both a cognitive and affective model of processing communications. Finally, the article points to the need for future research to analyze the cases and implications of media's impact on adolescents when media serve as a primary, rather than a secondary, source of socialization.

Key Words:

• Media
• Communications
• Socialization
• Segmentation
• Adolescents
• Substance use
• Need for novelty
• Sensation seeking