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Critical Public Health Volume 28, 2018 - Issue 4: Media Analysis and Public Health
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Research Paper

How alcohol marketing engages users with alcohol brand content on Facebook: an Indian and Australian perspective

Himanshu GuptaFaculty of Health Sciences, National Drug Research Institute, Curtin University, Perth, AustraliaCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0003-1952-3816
ORCID Icon,
Simone PettigrewFaculty of Health Sciences, School of Psychology and Speech Pathology, Curtin University, Perth, Australia
,
Tina LamFaculty of Health Sciences, National Drug Research Institute, Curtin University, Perth, Australia
&
Robert J. TaitFaculty of Health Sciences, National Drug Research Institute, Curtin University, Perth, Australia
Pages 402-411 | Received 24 Aug 2016, Accepted 28 Mar 2017, Published online: 21 Apr 2017

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Read on this site (2)

Himanshu Gupta, Tina Lam, Simone Pettigrew & Robert J. Tait. (2019) A cross-national comparison of the Twitter feeds of popular alcohol brands in India and Australia. Drugs: Education, Prevention and Policy 26:2, pages 148-156.
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Lesley Henderson & Shona Hilton. (2018) The media and public health: where next for critical analysis?. Critical Public Health 28:4, pages 373-376.
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Articles from other publishers (7)

Deiyali Angélica Carpio Pacheco, Teresa Briz & Beatriz Urbano. (2023) The social side of business: content, traffic and visibility. Management Decision 61:10, pages 3017-3034.
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Rufina H.W. Chan, Tak Yin Wong, Dong Dong & Jean H. Kim. (2023) Alcohol Social Media Marketing in Hong Kong: A Content Analysis of Facebook Posts. Journal of Adolescent Health 73:3, pages 461-469.
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Tian Tian & Narisa Zhao. (2023) The impact of social media marketing on the dissemination of mini program in social network with different community structure. Journal of Information Science, pages 016555152311615.
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Simone Pettigrew & Hayley Grant. (2020) Policy implications of the extent, nature and effects of young people’s exposure to alcohol promotion in sports-related contexts. Evidence Base 2020:2, pages 62-78.
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Benjamin C. Riordan, Jennifer E. Merrill & Rose Marie Ward. (2019) “Can't Wait to Blackout Tonight”: An Analysis of the Motives to Drink to Blackout Expressed on Twitter. Alcoholism: Clinical and Experimental Research 43:8, pages 1769-1776.
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Himanshu Gupta, Tina Lam, Simone Pettigrew & Robert J. Tait. (2018) The association between exposure to social media alcohol marketing and youth alcohol use behaviors in India and Australia. BMC Public Health 18:1.
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Himanshu Gupta, Tina Lam, Simone Pettigrew & Robert J. Tait. (2018) Alcohol marketing on YouTube: exploratory analysis of content adaptation to enhance user engagement in different national contexts. BMC Public Health 18:1.
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