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Journal of Health Communication
International Perspectives
Volume 16, 2010 - Issue 1
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ARTICLES

Using Brand Characters to Promote Young Children's Liking of and Purchase Requests for Fruit

Simone M. de Droog The Amsterdam School of Communications Research, University of Amsterdam, Amsterdam, The NetherlandsCorrespondence[email protected]
,
Patti M. Valkenburg The Amsterdam School of Communications Research, University of Amsterdam, Amsterdam, The Netherlands
&
Moniek Buijzen The Amsterdam School of Communications Research, University of Amsterdam, Amsterdam, The Netherlands
Pages 79-89 | Published online: 05 Nov 2010

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SimoneM. de Droog, Moniek Buijzen & PattiM. Valkenburg. (2012) Use a Rabbit or a Rhino to Sell a Carrot? The Effect of Character–Product Congruence on Children's Liking of Healthy Foods. Journal of Health Communication 17:9, pages 1068-1080.
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