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Journal of Political Marketing Latest Articles

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Research Article

Follow the Leader: Examining the Use of Heuristics in Political Social Media Advertising During the 2019 UK General Election

Tom M. HollowaySchool of Psychology, University of Leeds, Leeds, West Yorkshire, UK

https://orcid.org/0000-0002-5645-4250

Colin A. HendrieSchool of Psychology, University of Leeds, Leeds, West Yorkshire, UKCorrespondence[email protected]

Received 21 Jun 2021, Accepted 12 Jul 2023, Published online: 07 Aug 2023

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https://doi.org/10.1080/15377857.2023.2236966
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