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Articles

Social Media Communication in Organizations: The Challenges of Balancing Openness, Strategy, and Management

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Pages 287-308 | Published online: 20 Sep 2012

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Kenneth D. Plowman & Christopher Wilson. (2018) Strategy and Tactics in Strategic Communication: Examining their Intersection with Social Media Use. International Journal of Strategic Communication 12:2, pages 125-144.
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Yan Jin, Jhih-Syuan (Elaine) Lin, Bob Gilbreath & Yen-I Lee. (2017) Motivations, Consumption Emotions, and Temporal Orientations in Social Media Use: A Strategic Approach to Engaging Stakeholders Across Platforms. International Journal of Strategic Communication 11:2, pages 115-132.
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Hua Jiang, Yi Luo & Owen Kulemeka. (2017) Strategic Social Media Use in Public Relations: Professionals’ Perceived Social Media Impact, Leadership Behaviors, and Work-Life Conflict. International Journal of Strategic Communication 11:1, pages 18-41.
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Vibeke Thøis Madsen & Joost W. M. Verhoeven. (2016) Self-censorship on Internal Social Media: A Case Study of Coworker Communication Behavior in a Danish Bank. International Journal of Strategic Communication 10:5, pages 387-409.
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Nelson King & Leila Khauli. (2016) Losing [IT] Control to Gain It: Exploring Organizational Linkages of Social Media Technology. Information Systems Management 33:4, pages 344-356.
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Serena Carpenter & Alisa P. Lertpratchya. (2016) A Qualitative and Quantitative Study of Social Media Communicators: An Extension of Role Theory to Digital Media Workers. Journal of Broadcasting & Electronic Media 60:3, pages 448-464.
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Brian G. Smith. (2015) Situated Ideals in Strategic Social Media: Applying Grounded Practical Theory in a Case of Successful Social Media Management. International Journal of Strategic Communication 9:4, pages 272-292.
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Yi Luo, Hua Jiang & Owen Kulemeka. (2015) Strategic Social Media Management and Public Relations Leadership: Insights from Industry Leaders. International Journal of Strategic Communication 9:3, pages 167-196.
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Ye Wang, Fei Qiao & Wei Peng. (2015) Is the Size or the Valence of Proactive Engagement Associated with Purchase Intention? A Case Study of Branded Blogs of Starbucks. International Journal of Strategic Communication 9:3, pages 197-216.
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Michael Valos, Michael Jay Polonsky, Felix Mavondo & John Lipscomb. (2015) Senior marketers’ insights into the challenges of social media implementation in large organisations: assessing generic and electronic orientation models as potential solutions. Journal of Marketing Management 31:7-8, pages 713-746.
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Linjuan Rita Men & Wan-Hsiu Sunny Tsai. (2014) Perceptual, Attitudinal, and Behavioral Outcomes of Organization–Public Engagement on Corporate Social Networking Sites. Journal of Public Relations Research 26:5, pages 417-435.
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Elmie Nekmat, Karla K. Gower & Lan Ye. (2014) Status of Image Management Research in Public Relations: A Cross-Discipline Content Analysis of Studies Published Between 1991 and 2011. International Journal of Strategic Communication 8:4, pages 276-293.
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Kristin Koehler. (2014) Dialogue and Relationship Building in Online Financial Communications. International Journal of Strategic Communication 8:3, pages 177-195.
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Elizabeth Johnson Avery & Melissa Wooten Graham. (2013) Political Public Relations and the Promotion of Participatory, Transparent Government Through Social Media. International Journal of Strategic Communication 7:4, pages 274-291.
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Linjuan Rita Men & Wan-Hsiu Sunny Tsai. (2013) Toward an Integrated Model of Public Engagement on Corporate Social Networking Sites: Antecedents, the Process, and Relational Outcomes. International Journal of Strategic Communication 7:4, pages 257-273.
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Glen Murphy & Sonia Salomone. (2013) Using social media to facilitate knowledge transfer in complex engineering environments: a primer for educators. European Journal of Engineering Education 38:1, pages 70-84.
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