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Original Article

An exploration of alcohol advertising on social networking sites: an analysis of content, interactions and young people’s perspectives

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Pages 91-102 | Received 23 Dec 2015, Accepted 13 Jun 2016, Published online: 06 Jul 2016

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Read on this site (10)

Thomas Norman, Dan Anderson-Luxford, Paula O’Brien & Robin Room. (2022) Regulating alcohol advertising for public health and welfare in the age of digital marketing: challenges and options. Drugs: Education, Prevention and Policy 0:0, pages 1-12.
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Nathan Critchlow, Anne Marie MacKintosh, Lucie Hooper, Christopher Thomas & Jyotsna Vohra. (2019) Participation with alcohol marketing and user-created promotion on social media, and the association with higher-risk alcohol consumption and brand identification among adolescents in the UK. Addiction Research & Theory 27:6, pages 515-526.
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Patricia Niland, Tim McCreanor, Antonia C. Lyons & Christine Griffin. (2017) Alcohol marketing on social media: young adults engage with alcohol marketing on facebook. Addiction Research & Theory 25:4, pages 273-284.
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S Boniface, N Critchlow, K Severi, A M MacKintosh, L Hooper, C Thomas & J Vohra. (2022) Underage Adolescents’ Reactions to Adverts for Beer and Spirit Brands and Associations with Higher Risk Drinking and Susceptibility to Drink: A Cross-Sectional Study in the UK. Alcohol and Alcoholism 57:3, pages 347-356.
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A.M. Atkinson, B.R. Meadows, C. Emslie, A. Lyons & H.R. Sumnall. (2022) ‘Pretty in Pink’ and ‘Girl Power’: An analysis of the targeting and representation of women in alcohol brand marketing on Facebook and Instagram. International Journal of Drug Policy 101, pages 103547.
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Amanda Marie Atkinson, Harry Sumnall & Beth Meadows. (2021) ‘We're in this together’: A content analysis of marketing by alcohol brands on Facebook and Instagram during the first UK Lockdown, 2020. International Journal of Drug Policy 98, pages 103376.
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Antonia Lyons & Ian Goodwin. 2021. The Palgrave Handbook of Psychological Perspectives on Alcohol Consumption. The Palgrave Handbook of Psychological Perspectives on Alcohol Consumption 255 272 .
Boris Chapoton, Véronique Régnier Denois, Mabrouk Nekaa, Franck Chauvin & Valentin Flaudias. (2020) Social Networking Sites and Perceived Content Influence: An Exploratory Analysis from Focus Groups with French Adolescents. International Journal of Environmental Research and Public Health 17:19, pages 7025.
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Auden C. McClure, Joy Gabrielli, Samantha Cukier, Kristina M. Jackson, Zoe L.B. Brennan & Susanne E. Tanski. (2020) Internet Alcohol Marketing Recall and Drinking in Underage Adolescents. Academic Pediatrics 20:1, pages 128-135.
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Nathan Critchlow, Anne Marie MacKintosh, Christopher Thomas, Lucie Hooper & Jyotsna Vohra. (2019) Awareness of alcohol marketing, ownership of alcohol branded merchandise, and the association with alcohol consumption, higher-risk drinking, and drinking susceptibility in adolescents and young adults: a cross-sectional survey in the UK. BMJ Open 9:3, pages e025297.
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Himanshu Gupta, Tina Lam, Simone Pettigrew & Robert J. Tait. (2018) The association between exposure to social media alcohol marketing and youth alcohol use behaviors in India and Australia. BMC Public Health 18:1.
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Himanshu Gupta, Tina Lam, Simone Pettigrew & Robert J. Tait. (2018) Alcohol marketing on YouTube: exploratory analysis of content adaptation to enhance user engagement in different national contexts. BMC Public Health 18:1.
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Hanneke HendriksBas van den PutteWinifred A. Gebhardt. (2018) Alcoholposts on Social Networking Sites: The Alcoholpost-Typology. Cyberpsychology, Behavior, and Social Networking 21:7, pages 463-467.
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Kristina M. Jackson, Tim Janssen & Joy Gabrielli. (2018) Media/Marketing Influences on Adolescent and Young Adult Substance Abuse. Current Addiction Reports 5:2, pages 146-157.
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Richard I. Purves, Martine Stead & Douglas Eadie. (2018) “I Wouldn’t Be Friends with Someone If They Were Liking Too Much Rubbish”: A Qualitative Study of Alcohol Brands, Youth Identity and Social Media. International Journal of Environmental Research and Public Health 15:2, pages 349.
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Limin Buchanan, Bridget Kelly, Heather Yeatman & Kishan Kariippanon. (2018) The Effects of Digital Marketing of Unhealthy Commodities on Young People: A Systematic Review. Nutrients 10:2, pages 148.
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Amanda Marie Atkinson & Harry Robin Sumnall. (2016) ‘If I don’t look good, it just doesn’t go up’: A qualitative study of young women’s drinking cultures and practices on Social Network Sites. International Journal of Drug Policy 38, pages 50-62.
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