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The American Journal of Drug and Alcohol Abuse
Encompassing All Addictive Disorders
Volume 27, 2001 - Issue 2
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EVALUATION OF A SOCIAL NORMS MARKETING CAMPAIGN TO REDUCE HIGH-RISK DRINKING AT THE UNIVERSITY OF MISSISSIPPI*

Laura Gomberg Education Development Center, Inc., Newton, Massachusetts, U.S.A.
,
Shari Kessel Schneider Education Development Center, Inc., Newton, Massachusetts, U.S.A.
&
William DeJong Harvard School of Public Health, Cambridge, Massachusetts, U.S.A.; Department of Health and Social Behavior, Harvard School of Public Health, 677 Huntington Avenue, Boston, MA, 02115, U.S.A.
Pages 375-389 | Published online: 31 May 2001

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Ilaria Montagni, Maëlys Abraham, Christophe Tzourio, Amandine Luquiens, Viêt Nguyen-Thanh & Guillemette Quatremere. (2023) Mixed-methods evaluation of a prevention campaign on binge drinking and cannabis use addressed to young people. Journal of Substance Use 28:2, pages 229-234.
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Sun-Young Park, Hyunsang Son, Jaejin Lee & Eun Go. (2020) Moderating Effects of Social Norms and Alcohol Consumption on Message Framing in Responsible Drinking Campaigns: Value from Deviance Regulation Theory. Health Communication 35:7, pages 793-803.
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Jinni Su, Linda Hancock, Amanda Wattenmaker McGann, Mariam Alshagra, Rhianna Ericson, Zackaria Niazi, Danielle M. Dick & Amy Adkins. (2018) Evaluating the effect of a campus-wide social norms marketing intervention on alcohol-use perceptions, consumption, and blackouts. Journal of American College Health 66:3, pages 219-224.
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Mark Manning. (2011) When We Do What We See: The Moderating Role of Social Motivation on the Relation Between Subjective Norms and Behavior in the Theory of Planned Behavior. Basic and Applied Social Psychology 33:4, pages 351-364.
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Aaron C.T. Smith, Bob Stewart, Sunny Oliver-Bennetts, Sharyn McDonald, Lynley Ingerson, Alastair Anderson, Geoff Dickson, Paul Emery & Fiona Graetz. (2010) Contextual influences and athlete attitudes to drugs in sport. Sport Management Review 13:3, pages 181-197.
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MarkB. Reed, JamesE. Lange, JulieM. Ketchie & JohnD. Clapp. (2007) The relationship between social identity, normative information, and college student drinking . Social Influence 2:4, pages 269-294.
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LindaC. Lederman, LeaP. Stewart & TravisL. Russ. (2007) Addressing College Drinking through Curriculum Infusion: A Study of the Use of Experience-Based Learning in the Communication Classroom. Communication Education 56:4, pages 476-494.
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Kenzie A. Cameron & Shelly Campo. (2006) Stepping Back from Social Norms Campaigns: Comparing Normative Influences to Other Predictors of Health Behaviors. Health Communication 20:3, pages 277-288.
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Laura A. Brannon & Valerie K. Pilling. (2005) Encouraging Responsible Drinking Among Underage Drinkers. Health Marketing Quarterly 23:2, pages 3-30.
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AndreaM. Byrne, Laurie Dickson, JeffreyL. Derevensky, Rina Gupta & Isabelle Lussier. (2005) The Application of Youth Substance Use Media Campaigns to Problem Gambling: A Critical Evaluation. Journal of Health Communication 10:8, pages 681-700.
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Shelly Campo, Dominique Brossard, M. Somjen Frazer, Timothy Marchell, Deborah Lewis & Janis Talbot. (2003) Are Social Norms Campaigns Really Magic Bullets? Assessing the Effects of Students' Misperceptions on Drinking Behavior. Health Communication 15:4, pages 481-497.
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JohnC. Licciardone. (2003) Perceptions of Drinking and Related Findings From the Nationwide Campuses Study. Journal of American College Health 51:6, pages 238-245.
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Mark Manning. (2009) The effects of subjective norms on behaviour in the theory of planned behaviour: A meta-analysis. British Journal of Social Psychology 48:4, pages 649-705.
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Magdalena Cismaru, Anne M. Lavack & Evan Markewich. (2008) Alcohol consumption among young consumers: a review and recommendations. Young Consumers 9:4, pages 282-296.
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Hart Blanton, Amber Köblitz & Kevin D. McCaul. (2008) Misperceptions about Norm Misperceptions: Descriptive, Injunctive, and Affective ‘Social Norming’ Efforts to Change Health Behaviors. Social and Personality Psychology Compass 2:3, pages 1379-1399.
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Robert A. Chernoff & Gerald C. Davison. (2005) An Evaluation of a Brief HIV/AIDS Prevention Intervention for College Students Using Normative Feedback and Goal Setting. AIDS Education and Prevention 17:2, pages 91-104.
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