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Drugs: Education, Prevention and Policy Volume 18, 2011 - Issue 6: Special Focus - Khat-related deaths: A matter for debate
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Research Article

Depictions of alcohol use in a UK Government partnered online social marketing campaign: Hollyoaks ‘The Morning after the night before’

Amanda Marie AtkinsonFaculty of Health and Applied Social Science, Centre for Public Health, Liverpool John Moores University, 5th Floor Kingsway House, Hatton Garden, Liverpool L3 2AJ, UKCorrespondence[email protected]
,
Harry SumnallFaculty of Health and Applied Social Science, Centre for Public Health, Liverpool John Moores University, 5th Floor Kingsway House, Hatton Garden, Liverpool L3 2AJ, UK
&
Fiona MeashamDepartment of Applied Social Science, Lancaster University, Bowland College North, Lancaster LA1 4YL, UK
Pages 454-467 | Published online: 05 Jan 2011

Citations (9)

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Read on this site (2)

Sara Shawky, Krzysztof Kubacki, Timo Dietrich & Scott Weaven. (2022) Is social media a panacea for social marketing communication? A scoping review. Health Marketing Quarterly 39:3, pages 297-313.
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Amanda Marie Atkinson, Kimberley May Ross-Houle, Emma Begley & Harry Sumnall. (2017) An exploration of alcohol advertising on social networking sites: an analysis of content, interactions and young people’s perspectives. Addiction Research & Theory 25:2, pages 91-102.
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Articles from other publishers (7)

Anna Lea Stark, Cornelia Geukes & Christoph Dockweiler. (2022) Digital Health Promotion and Prevention in Settings: Scoping Review. Journal of Medical Internet Research 24:1, pages e21063.
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Samantha Rowbotham, Thomas Astell-Burt, Tala Barakat & Penelope Hawe. (2020) 30+ years of media analysis of relevance to chronic disease: a scoping review. BMC Public Health 20:1.
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Sara Shawky, Krzysztof Kubacki, Timo Dietrich & Scott Weaven. (2019) Using social media to create engagement: a social marketing review. Journal of Social Marketing 9:2, pages 204-224.
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Ryan Laws, Geoffrey Hunt & Tamar M. J. Antin. (2018) Social media platforms as a photo-elicitation tool in research on alcohol intoxication and gender. Nordic Studies on Alcohol and Drugs 35:4, pages 288-303.
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Lianlian Ti, Danya Fast, William Small & Thomas Kerr. (2017) Perceptions of a drug prevention public service announcement campaign among street-involved youth in Vancouver, Canada: a qualitative study. Harm Reduction Journal 14:1.
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Krzysztof Kubacki, Sharyn Rundle-Thiele, Lisa Schuster, Carla Wessels & Naomi Gruneklee. 2015. Innovations in Social Marketing and Public Health Communication. Innovations in Social Marketing and Public Health Communication 49 66 .
Sal Humphreys, Dianne Rodger & Margarita Flabouris. (2014) Understanding the Role of Medium in the Control and Flows of Information in Health Communication. Asia Pacific Media Educator 23:2, pages 291-307.
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