ABSTRACT
This study explores Kenya’s second President, Daniel Arap Moi’s attempts to establish a sense of a shared national identity. Content analysis of books written about him, his speeches, and newspaper articles reveals how Moi used Nyayo philosophy, national holidays, the Father of the Nation narrative, currency notes and coins, and monuments to foster a Kenyan national identity. Despite efforts to forge a common national identity, the government frequently operated in a way that was at odds with what Moi said in his speeches. Whereas President Moi advocated for peace, love, and unity, his administration was largely characterised by clientelism, patronism, social and regional inequalities, and interethnic violence, among other social, economic and political evils. Because of the disconnect between what Moi claimed and what his administration actually did, his attempts to foster nationhood could alternatively be seen as a way for him to control the state, consolidate power, and legitimize his leadership. Therefore, during Moi’s rule, national identity building lacked a strong collective consciousness, which would have enabled Kenyans to institutionalise a sense of belonging and attachment to the nation.
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Fred Nasubo
Dr. Fred Nasubo researches, writes and teaches with a particular interest in identity politics, citizenship, nation branding and governance. He is a lecturer at Taita Taveta University and Research Fellow at the British Institute in Eastern Africa. Nasubo holds a PhD in Governance and Regional Integration from Pan African University, Institute of Governance, Humanities and Social Sciences-Yaoundé Cameroon, and a Masters of Arts in History, and BA in History & Economics from Egerton University-Kenya.