The Influence of the Hong Kong-Zhuhai-Macao Bridge on Visitors Motivation and Willingness to Use Land Transport

ABSTRACT

The Hong Kong-Zhuhai-Macao Bridge (HZMB) has been recognized as the eighth wonder of the 21^st century. This research has used a quantitative approach through a questionnaire. A regression analysis has been conducted on HZMB users and tourists from GBA, to explore their different traveling behavior in terms of transport patterns and potential contextual factors influencing their perception and behavior. Findings illustrated that the HZMB has provided added convenience to tourists and encouraged visits to tourism attractions in the GBA cities. The research findings induce holistic significance to the area of sustainable tourism from the perspectives of regional integration and the development of transport infrastructure.

港珠澳大桥对城市访客出行动机和使用陆路交通意愿的影响摘要

港珠澳大桥被公认为21世纪的第八大奇迹。本研究通过问卷调研的方式对大桥使用者和来自粤港澳大湾区的旅客进行了定量分析，旨在了解其选择特定交通模式的原因，并探索影响其出行方式和交通行为的潜在环境因素。研究结果表明，港珠澳大桥为旅客提供了更多便利，并可激发旅客访问大湾区城市群旅游景点的欲望。此外，本研究也从区域一体化和交通基建设施发展的角度对旅游业可持续发展归纳了重要的参考内容。

KEYWORDS:

• Tourism
• transport mode
• travel planning
• Greater Bay Area
• The Hong Kong-Zhuhai-Macao Bridge

关键词:

• 旅游;交通模式;旅行计划;大湾区;港珠澳大桥

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Funding

The work was supported by the The Specialized Subsidy Scheme for the Tourism Education and Training for the Guangdong-Hong Kong-Macao Greater Bay Area of Higher Education Fund [TET-IFT-2021-05]; CPCE Research Funds [BHM-2020-180(E)].

Notes on contributors

Jieqi Guan

Jieqi Guan is an Assistant Professor in School of Hospitality Management at Macao Institute for Tourism Studies, Macao SAR, China. Her research interests include corporate social responsibility, hospitality education, hotel and tourism related research (E-mail: [email protected]).

Yui-yip Lau

Yui-yip Lau is a Senior Lecturer in Division of Business and Hospitality Management, College of Professional and Continuing Education, The Hong Kong Polytechnic University, Hong Kong SAR, China. His research interests include cruise, ferry, maritime transport, air transport, impacts of climate change, maritime education and training, transport history, sustainability issues, supply chain management, health logistics, human remains, and regional development (E-mail: [email protected]).

Cindia Ching-Chi Lam

Cindia Ching-Chi Lam is the Director of School of Continuing Education (SCE) at Macao Institute for Tourism Studies (IFTM). Her research focuses on tourism and hospitality areas that span from tourism sustainability, the development of tourism products (including medical tourism, wine tourism, adventurous tourism), corporate social responsibility (CSR), to the psychological wellbeing of employees and customer behavior (E-mail: [email protected]).

Zhimei Lei

Zhimei Lei is a Lecturer in Faculty of Management and Economics at Kunming University of Science and Technology, Kunming, China. Her research interests include modelling and optimization of complex systems, tourism and culture, and cross-border e-commerce (E-mail: [email protected]).