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Journal of Policy Research in Tourism, Leisure and Events Volume 15, 2023 - Issue 4
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Articles

The relationships of motivation, service quality, and behavioral intentions for gastronomy festival: the mediating role of destination image

Özgür DavrasFaculty of Economics and Administrative Sciences, Tourism Management Programme, Suleyman Demirel University, Isparta, TurkeyCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-9037-4193
ORCID Icon &
İsmail ÖzperçinFaculty of Economics and Administrative Sciences, Tourism Management Programme, Suleyman Demirel University, Isparta, TurkeyORCID Iconhttps://orcid.org/0000-0002-8654-1259
ORCID Icon
Pages 451-464 | Received 24 Jun 2021, Accepted 12 Aug 2021, Published online: 19 Aug 2021
 
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ABSTRACT

This research aims to examine the relationships between motivation, festival service quality (FSQ), destination image, and behavioral intention within the scope of gastronomy festivals. In accordance with this purpose, a theoretical model which is covering the interactions between these variables is proposed. The model was tested with the analysis of data obtained from 396 tourists who came to GastroAntep festival. The findings revealed that FSQ had a strong effect on behavioral intention and destination image. On the other hand, it has been determined that the destination image has a mediating role in the relationship between FSQ and behavioral intention.

Disclosure statement

No potential conflict of interest was reported by the author(s).

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