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Research Article

‘You’re in the alcohol Matrix, then you unplug from it, and you’re like ‘Wow’’’: exploring sober women’s management, negotiation and countering of alcohol marketing in the UK

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Pages 54-69 | Received 31 May 2022, Accepted 06 Nov 2022, Published online: 16 Dec 2022

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Data availability statement

The data that support the findings of this study are available on request from the corresponding author. The data are not publicly available at present but will be deposited in the UK Data Archive in 2023.