1,371
Views
0
CrossRef citations to date
0
Altmetric
Research Article

Follow the Leader: Examining the Use of Heuristics in Political Social Media Advertising During the 2019 UK General Election

ORCID Icon &
Received 21 Jun 2021, Accepted 12 Jul 2023, Published online: 07 Aug 2023

Figures & data

Figure 1. Percentage of adverts with either party leader present.

Figure 1. Percentage of adverts with either party leader present.

Figure 2. Percentage of adverts with either party leader present across the three phases of the election.

Figure 2. Percentage of adverts with either party leader present across the three phases of the election.

Figure 3. Percentage of adverts with own leader present.

Figure 3. Percentage of adverts with own leader present.

Figure 4. Percentage of adverts with own leader present across the three phases of the election.

Figure 4. Percentage of adverts with own leader present across the three phases of the election.

Figure 5. Percentage of adverts with opponent leader present.

Figure 5. Percentage of adverts with opponent leader present.

Figure 6. Percentage of adverts with opponent leader present across the three phases of the election.

Figure 6. Percentage of adverts with opponent leader present across the three phases of the election.

Figure 7. Percentage of adverts using own party branding.

Figure 7. Percentage of adverts using own party branding.

Figure 8. Percentage of adverts using own branding across the three phases of the election.

Figure 8. Percentage of adverts using own branding across the three phases of the election.

Figure 9. Percentage of adverts using opponent party branding.

Figure 9. Percentage of adverts using opponent party branding.

Figure 10. Percentage of adverts using opponent party branding across the three phases of the election.

Figure 10. Percentage of adverts using opponent party branding across the three phases of the election.

Figure 11. Advert targeting towards each age group.

Figure 11. Advert targeting towards each age group.

Figure 12. Voting intention by age group from 2019 YouGov survey.

Figure 12. Voting intention by age group from 2019 YouGov survey.