Towards the search for a sustainable destination: a gender perspective

Abstract

Although gender and sustainability have been topics of discussion in international discourse since 1980, little has been done to connect the two. While one of the United Nations Sustainable Goals UNSDGs (5) places a strong emphasis on gender equality, the sustainable tourism paradigm fails to examine it from a social perspective. This paper examines the relationships between gender, religion and tourism and makes the case for the creation of travel destinations that uphold gender equity. The research employs narrative interviews conducted with Muslim women while travelling in the UK to explore how their travel experiences are influenced by their gender and religion. This is a field work study based on in-depth interviews with 21 participants who shared their behaviour, perceptions and feelings related to their trip. The results demonstrate that gender and religion influence the views and experiences of female Muslim tourists in the UK and indicate qualities that female Muslim tourists may seek in a destination that are consistent with their Muslim identity. The results also point to some positive and transformative learning that endured after the trip.

Keywords:

• Sustainability
• tourist behaviour
• Muslim tourists
• gender, stigma

Disclosure statement

No potential conflict of interest was reported by the author(s).