ABSTRACT
Luxury consumption studies have largely focused on tangible products with less attention paid to experiential services. However, consumers are becoming increasingly interested in the luxury services. Taking a mental imagery perspective, this study delineates the role of sensory integration in luxury hotel experiences among Chinese with Zaltman metaphor elicitation technique (ZMET). We engaged Chinese informants in a multi-sensory exploration of their experiences, soliciting abundant verbal and non-verbal data, and analyzed how experiences emerge from their multisensory processing of hotel offerings. Findings conceptualize experiential luxury consumption from a multisensory perspective and recommend how luxury hotels should better leverage their market potential.
Acknowledgments
The work described in this paper was fully supported by a grant from the Research Grants Council of the Hong Kong Special Administrative Region, China (Project No. 15502019)
Disclosure statement
No potential conflict of interest was reported by the author(s).