Can Exergames Impart Health Messages? Game Play, Framing, and Drivers of Physical Activity Among Children

Abstract

This study examines the effectiveness of incorporating exergaming into physical education lessons as a platform for imparting health education messages and influencing children's beliefs about and attitudes toward physical activity. The authors launched a 6-week intervention program using Nintendo Wii games coupled with protection motivation theory–based health messaging among 5th-grade school children in Singapore. Results indicated that when children who were exposed to threat-framed messages played Wii exergames during physical education lessons, they reported more positive physical activity attitude, self-efficacy, and perceived behavioral control than did those who underwent regular physical education lessons and were exposed to the same message. In addition, among children playing Wii, the threat and coping frames had similar effects on the degree of message influence on physical activity attitudes and beliefs. The implications for schools, parents, and health policy are discussed.

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Notes on contributors

May O. Lwin

May O. Lwin is an ACI fellow at the Institute on Asian Consumer Insight, hosted by Nanyang Technological University. This research was funded by a Singapore Ministry of Health (MOH) Health Services Research Grant.