Abstract
This article examines the relation between occupation and experience and explores the potentiality of occupation as means to create experiences that matter. First, a transactional view is used to explicate the nature of occupation and experience. Second, a plausible way in which occupation can be powerfully positioned as catalyst for transformation is explored. By paying attention to the ‘ends-in-view’, possible courses of action surrounding occupational choices are envisaged to anticipate desirable experiences. Such an approach can be used to reinforce a positive and meaningful occupational trajectory that promotes health and well-being. The limitations and implications of employing such an approach are also discussed.