https://orcid.org/0000-0001-6792-7298
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ABSTRACT
This article explores the distribution, popularity, and contestation of Turkish television series (dizi) in Bulgaria. How could dizi become popular in Bulgaria, after 500 years of imperial Ottoman history and socialist reproductions of hostile Turkish stereotypes? What is the Bulgarian public sphere’s reaction to this paradoxical development? Based on a close reading of more than 71 articles from Bulgarian sources, we address these questions within the conceptual and theoretical instruments of “neo-Ottoman cool” and critical transculturalism.
Disclosure statement
No potential conflict of interest was reported by the author.