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Research Article

Skills and knowledge competencies in contemporary U.S. undergraduate apparel merchandising: a content analysis systematic literature review

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Received 03 Nov 2023, Accepted 08 Apr 2024, Published online: 03 May 2024
 

ABSTRACT

This study aimed to assess the skill and knowledge areas emphasised in a sample of US-based undergraduate apparel merchandising programs, as well as the pedagogical strategies utilised to motivate student professional development and competence. Utilising a content analysis, 18 articles were systematically reviewed through the lens of the apparel merchandising competency framework. Overall, based on the sample articles and the apparel merchandising competency (AMC) framework, educators are aligned with identified’ must-have’ skills and knowledge areas. In addition, results showed ‘new’ skills and knowledge areas that are also important for apparel merchandising curriculum and students’ preparation for textile and apparel industry responsibilities. This exploration contributed to a limited area of research regarding apparel merchandising students’ professional development and industry preparation based on identified necessary skills and knowledge areas. Implications are suggested for curriculum development, instruction and apparel merchandising students.

Disclosure statement

No potential conflict of interest was reported by the author(s).

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