Film-Induced Tourism and Heritage Conservation: A Serial Multiple Mediator Model

ABSTRACT

The purpose of this study is to explore the direct and indirect relationships between a film-induced destination image and tourists’ heritage conservation intention through a serial multiple mediator model at a UNESCO heritage site in China. The serial mediation hypotheses were tested using covariance-based structural equation modeling with data collected from 447 valid questionnaires. The empirical results reveal that the film-induced image directly impacts tourists’ heritage conservation intention. Furthermore, tourists’ perceived authenticity and heritage-induced image fully mediate the relationship between film-induced image and conservation intention. Additionally, the serial multiple mediator effect of heritage image and perceived authenticity is also significant. The findings contribute to understanding film-induced tourists’ heritage conservation intention through the lens of destination image and perceived authenticity. The findings also enrich the film and heritage tourism literature regarding destination image construction and heritage conservation.

电影诱发的旅游和遗产保护 : 一个链式多重中介模型摘要

本研究的目的是探索电影诱发的目的地形象与游客的遗产保护意愿之间的直接和间接关系。本研究选择联合国教科文组织遗产地同时也是电影拍摄地的中国开平碉楼作为研究案例，收集了447份有效问卷。通过对本研究的链式多重中介模型进行实证检验，结果表明，电影诱发的目的地形象直接影响游客的遗产保护意愿。此外，游客的感知真实性和遗产诱发的目的地形象充分中介了电影诱发的目的地形象与游客遗产保护意愿之间的关系。另外，遗产诱发的目的地形象和感知真实性的链式多重中介效应也很显着。研究结果有助于通过目的地形象和感知真实性的视角来理解被电影吸引的游客的遗产保护意图。研究结果还丰富了有关目的地形象、影视旅游、遗产旅游和遗产保护的文献。

KEYWORDS:

• Film-induced heritage tourism
• authenticity
• destination image
• heritage management
• heritage conservation

关键词:

• 电影诱发的遗产旅游; 真实性; 目的地形象; 遗产管理; 遗产保护

Disclosure statement

No potential conflict of interest was reported by the authors.

Data availability statement

The data are openly available in a public repository that issues datasets with DOIs.

Supplementary material

Supplemental data for this article can be accessed online at https://doi.org/10.1080/19388160.2023.2193434.

Additional information

Funding

This work was supported by the Education Fund of the Macao SAR Government [number TET-MUST-2020-01]

Notes on contributors

Su Zhang

Su Zhang is Assistant Professor in Faculty of Hospitality and Tourism Management at Macau University of Science and Technology, Macau SAR, China. Her research area is critical heritage studies and cultural heritage tourism. She contributed to the conceptualization, research design, and writing of the paper (E-mail: [email protected]).

Yin-Hsi Lo

Yin-Hsi Lo is Assistant Professor in Faculty of Hospitality and Tourism Management at Macau University of Science and Technology, Macau SAR, China. Her research area is strategy management, service management, and corporate social responsibility. She contributed to the conceptualization, data analysis, and writing of the paper (E-mail: [email protected]).

Hu Yu

Hu Yu is Associate Professor in Institute of Geographic Sciences and Natural Resources Research at CAS, Beijing, China. His research area is tourism geography and national park studies. His contribution was to deepen the theoretical framework, analysis, and revision (E-mail: [email protected]).