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Abstract
Most of the debate about globalization focuses on the effects of trade liberalization and the movement of goods, services, and money across national boundaries. A less discussed, but equally important impact of globalization involves the movement of ideas, concepts, and culture. It has been argued that one of the benefits of globalization is the transfer of positive societal changes across previously impervious borders. In this study we examine award-winning Mexican films from two time periods, pre-NAFTA and post-NAFTA, and evaluate how women are portrayed within professional settings in the films. Using multiple raters, we statistically examine character roles, social relationships between characters, and the level of sexism within the films. We then discuss whether or not cultural portrayals appear to be paralleling the recent societal trends seen in Mexico.
Most of the debate about globalization focuses on the effects of trade liberalization and the movement of goods, services, and money across national boundaries. A less discussed, but equally important impact of globalization involves the movement of ideas, concepts, and culture. It has been argued that one of the benefits of globalization is the transfer of positive societal changes across previously impervious borders. In this study we examine award-winning Mexican films from two time periods, pre-NAFTA and post-NAFTA, and evaluate how women are portrayed within professional settings in the films. Using multiple raters, we statistically examine character roles, social relationships between characters, and the level of sexism within the films. We then discuss whether or not cultural portrayals appear to be paralleling the recent societal trends seen in Mexico.
La mayoría de los debates relacionados con la globalización se centran en los efectos del libre comercio y la libre circulación de bienes y servicios entre los estados miembro. Un aspecto menos polémico pero de igual importancia radica en el movimiento de ideas, conceptos, y cultura. Se ha dicho que uno de los impactos positivos de la globalización es el intercambio de mejoras sociales entre los países miembro. En este estudio, realizamos un análisis de películas mexicanas galardonadas durante tres períodos; 1985, 1995, y 2005. Asimismo, evaluamos la representación de la mujer en situaciones profesionales dentro de las cintas. Por medio de encuestas, examinamos estadísticamente la asignación de roles, las relaciones sociales entre los personajes y el nivel de sexismo dentro de cada película. Finalmente, examinamos si las representaciones culturales se realizan paralelamente a los cambios sociales que vive México.