Multiple fruit-flavored alcoholic drinks in a can (MFAC): an overlooked class of potentially harmful alcohol products

Abstract

This article examines an overlooked class of alcohol products, described herein as multiple fruit-flavored alcoholic drinks in a can (MFAC). The article describes how characteristics of these products likely contribute to hazardous alcohol consumption among youth. Government regulation of these products may be needed to protect adolescent and young adult populations. National substance abuse surveillance systems should consider immediate adoption of MFAC use indicators to determine use and harm associated with these products, and to assess the effectiveness of future regulatory actions.

• Multiple fruit-flavored alcoholic drinks in a can (MFAC)
• underage drinking
• alcohol marketing

Acknowledgements

The authors would like to acknowledge Chelsea Stoy for proof reading numerous versions.