Ternary economic analysis of blind-box marketing

References

• Abarbanel, B., Bernhard, B., Singh, A. K., & Lucas, A. (2015). Impact of virtual atmospherics and functional qualities on the online gambler’s experience. Behaviour & Information Technology, 34(10), 1005–1021. https://doi.org/10.1080/0144929X.2015.1046930
   Web of Science ®Google Scholar
• Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of consumer expertise. Journal of Consumer Research, 13(4), 411–454. https://doi.org/10.1086/209080
   Web of Science ®Google Scholar
• Alice. (2020). The psychological enlightenment behind blindness and economy. China Academic Journal Electronic Publishing House, 7, 56–61.
   Google Scholar
• Ayton, P., & Fischer, I. (2004). The hot hand fallacy and the gambler’s fallacy: two faces of subjective randomness? Memory & Cognition, 32(8), 1369–1378. https://doi.org/10.3758/bf03206327
   PubMed Web of Science ®Google Scholar
• Ballester, B., Jackson, D., Carré, M., Maldonado, A., Méndez, C., & Seguel, R. (2012). An Early Holocene task camp (∼8.5 kacal BP) on the coast of the semi-arid north of Chile. Antiquity, 86(331), 88–98. Retrieved April 15, 2021, from http://antiquity.ac.uk/ant/086/ant0860088.htm https://doi.org/10.1017/S0003598X00062475
   Web of Science ®Google Scholar
• Barclays. (2012). Retrieved August 8, 2020, from https://www.golfchannel.com/tours/pga-tour/2012/barclays
   Google Scholar
• Bejtkovský, J. (2016). The employees of baby boomers generation, generation X, generation Y and generation Z in selected czech corporations as conceivers of development and competitiveness in their corporation. Journal of Competitiveness, 8(4), 105–123. https://doi.org/10.7441/joc.2016.04.07
   Web of Science ®Google Scholar
• Benzion, U., Shahrabani, S., & Shavit, T. (2013). Retesting the uncertainty effect using lotteries with real products and money. Bulletin of Economic Research, 65(s1), s175–s186. https://doi.org/10.1111/j.1467-8586.2011.00429.x
   Google Scholar
• Bhaduri, G., & Copeland, L. (2021). Going green? How skepticism and information transparency influence consumers’ brand evaluations for familiar and unfamiliar brands. Journal of Fashion Marketing and Management: An International Journal, 25(1), 80–98. https://doi.org/10.1108/JFMM-08-2019-0175
   Google Scholar
• Bleaney, M., Bougheas, S., & Li, Z. (2015). Do psychological fallacies influence trading in financial markets? Evidence from the Foreign Exchange Market, Unpublished manuscript.
   Google Scholar
• Bohm, R. M., Vogel, R. E., & Maisto, A. A. (1993). Knowledge and death penalty opinion: A panel study. Journal of Criminal Justice, 21(1), 29–45. https://doi.org/10.1016/0047-2352(93)90004-7
   Web of Science ®Google Scholar
• Caplin, A., & Leahy, J. (2001). Psychological expected utility theory and anticipatory feelings. The Quarterly Journal of Economics, 116(1), 55–79. https://doi.org/10.1162/003355301556347
   Web of Science ®Google Scholar
• Chaston, I. (2012). Public sector reformation: Values-driven solutions to fiscal constraint. Palgrave Macmillan.
   Google Scholar
• Chen, S. (2020). China’s blind-box economy, 2020(June). China Skinny. Retrieved April 5, 2021, from https://www.chinaskinny.com/blog/china-blind-box-economy/.
   Google Scholar
• Chen, Z. (1992). Marketing management. Sanmin.
   Google Scholar
• Conlisk, J. (1993). The utility of gambling. Journal of Risk and Uncertainty, 6(3), 255–275. https://doi.org/10.1007/BF01072614
   Web of Science ®Google Scholar
• Davis, R., Lang, B. D., & Gautam, N. (2013). Modeling utilitarian-hedonic dual mediation (UHDM) in the purchase and use of games. Internet Research, 23(2), 229–256. https://doi.org/10.1108/10662241311313330
   Web of Science ®Google Scholar
• Dimson, E., & Spaenjers, C. (2014). Investing in emotional assets. Financial Analysts Journal, 70(2), 20–25. https://doi.org/10.2469/faj.v70.n2.8
   Web of Science ®Google Scholar
• Dohmen, T., Falk, A., Huffman, D., Sunde, U., Schupp, J., & Wagner, G. G. (2011). Individual risk attitudes: measurement, determinants, and behavioral consequences. Journal of the European Economic Association, 9(3), 522–550. DOI： https://doi.org/10.1111/j.1542-4774.2011.01015.x
   Web of Science ®Google Scholar
• Einav, L., Finkelstein, A., Pascu, I., & Cullen, M. R. (2012). How general are risk preferences? choices under uncertainty in different domains. The American Economic Review, 102(6), 2606–2038. https://doi.org/10.1257/aer.102.6.2606
   PubMed Web of Science ®Google Scholar
• Foresight Industry Research Institute. (2019). China toy manufacturing industry production and marketing demand and investment forecast analysis repor. Retrieved September 29, 2019, from https://baijiahao．baidu．com/s? id = 1645981868759765030&wfr=spider&for=pc.
   Google Scholar
• FORWARD-THE ECONOMIST. (2019). Ten pictures show you the reasons behind the popularity of blind boxes. Retrieved Oct. 12, 2019, from https://www.qianzhan.com/analyst/detail/220/190927-9a839338.html
   Google Scholar
• Gneezy, U., List, J. A., & Wu, G. (2006). The uncertainty effect: When a risky prospect is valued less than its worst outcome. The Quarterly Journal of Economics, 121(4), 1283–1309. DOI： https://doi.org/10.1162/qjec.121.4.1283
   Web of Science ®Google Scholar
• González-Serrano, M. H., González-García, R. J., Carvalho, M. J., & Calabuig, F. (2021). Predicting entrepreneurial intentions of sports sciences students: A cross-cultural approach. Journal of Hospitality Leisure Sport & Tourism Education, 29, 100322. DOI101016/j.jhlste.2021.100322 https://doi.org/10.1016/j.jhlste.2021.100322
   Web of Science ®Google Scholar
• Gouws, R. H., & Tarp, S. (2016). Information overload and data overload in lexicography. International Journal of Lexicography, 29(3), ecw030–27. https://doi.org/10.1093/ijl/ecw030
   Google Scholar
• Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis: A global perspective (7th ed.). Pearson Prentice Hall. ISBN: 9780135153093
   Google Scholar
• Harber, J. G. (2011). Generations in the workplace: Similarities and differences [Doctoral dissertation]. Tennessee, East Tennessee State University, Electronic Theses and Dissertations. Paper 1255. https://dc.etsu.edu/etd/1255
   Google Scholar
• Harrison, G. W., List, J., & Towe, C. (2007). Naturally occurring preferences and exogenous laboratory experiments: A case study of risk aversion. Econometrica, 75(2), 433–458. https://doi.org/10.1111/j.1468-0262.2006.00753.x
   Web of Science ®Google Scholar
• Hofman-Kohlmeyer, M. (2021). Brand-related user-generated content in simulation video games: Qualitative research among Polish players. Central European Management Journal, 29(1), 61–87. https://doi.org/10.7206/cemj.2658-0845.41
   Google Scholar
• Hota, M., & Derbaix, M. (2016). A real child in a virtual world: Exploring whether children’s participation in MMORPGs transforms them into virtual retail shoppers. International Journal of Retail & Distribution Management, 44(11), 1132–1148. https://doi.org/10.1108/IJRDM-12-2015-0183
   Web of Science ®Google Scholar
• Hu, X. (2019). Up to 39 times, the investment blind-box is emptying the wallets of many people. Modern Commercial Bank, 22, 89–91.
   Google Scholar
• Huang, S., & Zhu, Z. (2020). On the core art evaluation criteria of games. Industrial Engineering Design, (1), 11–16.
   Google Scholar
• Hwa, C., Ramayah, T., Memon, M., Chuah, Francis, & Ting, H. (2020). Multigroup analysis, using SmartPLS: Step-by-step guidelines for business research. Asian Journal of Business Research, 10, 1–19. https://doi.org/10.14707/ajbr.200087
   Google Scholar
• iiMedia Research. (2021). Research Report on China’s blind box industry: consumers after 1995 account for 40%, and the market consumption potential continues to increase, Retrieved November 10, 2021, from http://news.winshang.com/html/068/0353.html.
   Google Scholar
• Ji, R. (2020). Blind-box, consumer psychological analysis. China Academic Journal Electronic Publishing House, (1), 117–119.
   Google Scholar
• Jiang, S., & Song, Z. (2020). Exploring the communication path of community economy in the new media ecology—Taking the popularity of blind-box as an example. Media Economy, 12, 77–81.
   Google Scholar
• Jiang, S., & Song, Z. (2020). The exploration of the communication path of “social economy” in the new media ecology – Taking the hot sale of “Blind-Box” as an example. Media Observer, 12, 77–81.
   Google Scholar
• Jorda, O., Knoll, K., Kuvshinov, D., Schularick, M., & Taylor, A. (2017). The rate of return on everything, 1870–2015, Federal Reserve Bank of San Francisco Working Paper 2017-25. https://doi.org/10.24148/wp2017-25
   Google Scholar
• Kaneko, M. (2020). Expected utility theory with probability grids and preference formation. Economic Theory, 70(3), 723–764. https://doi.org/10.1007/s00199-019-01225-4
   Web of Science ®Google Scholar
• Keating, G. B. (2020). An empirical analysis of the effect of sub-divisions of American viticultural areas on wine prices: A hedonic study of Napa Valley. Journal of Wine Economics, 15(3), 312–329. https://doi.org/10.1017/jwe.2020.29
   Web of Science ®Google Scholar
• Kotler, P. (1991). Marketing management (7th ed.). Prentice-Hall.
   Google Scholar
• Kotler, P., & Andreasen, A. R. (1991). Strategic marketing for nonprofit organizations (4th ed.). Prentice-Hall, Inc.
   Google Scholar
• Krishen, A., Berezan, O., Agarwal, S., & Kachroo, P. (2016). The generation of virtual needs: Recipes for satisfaction in social media networking. Journal of Business Research, 69(11), 5248–5254. https://doi.org/10.1016/j.jbusres.2016.04.120
   Web of Science ®Google Scholar
• Leal, W., Wall, T., Rayman-Bacchus, L., Mifsud, M., Pritchard, D. J., Lovren, V. O., Farinha, C., Petrovic, D. S., & Balogun, A. L. (2021). Impacts of COVID-19 and social isolation on academic staff and students at universities: a cross-sectional study. BMC Public Health, 21(1), 1213.https://doi.org/10.1186/s12889-021-11040-z
   PubMed Web of Science ®Google Scholar
• Liang, B., & Fu, W. (2021). The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity. Journal of Marketing Analytics, 9(1), 17–32. https://doi.org/10.1057/s41270-020-00100-9
   Google Scholar
• Liu, Y. (2020). The innovative application of “Busy Box” economy in book marketing: Taking Nanjing Xianfeng’s “Blind Selection of Books” as an example. China Academic Journal Electronic Publishing House. DOI https://doi.org/10.19619/j.issn.1007-1938.2020.00.030
   Google Scholar
• Lu, Y. (2020). IPO. What about Bubble Mart’s IP dream? Beijing Commercial Daily, 3.
   Google Scholar
• Lu, Y. (2020). A study on consumption psychology and investment psychology of “Blind-Box fever” from the perspective of subculture. Market Modernization Magazine, 8, 17–18.
   Google Scholar
• Machina, M. J. (1987). Choice under uncertainty: Problems solved and unsolved. Journal of Economic Perspectives, 1(1), 121–154. https://doi.org/10.1257/jep.1.1.121
   Google Scholar
• Machina, M. J. (1989). Dynamic consistency and non-expected utility models of choice under uncertainty. Journal of Economic Literature, 27(4), 1622–1668.
   Web of Science ®Google Scholar
• McGuire, W. J. (1974). Psychological motives and communication gratification. In J. G. Blumler & C. Katz (Eds.), The uses of mass communications. Sage Publications.
   Google Scholar
• Milas, M., & Mlacic, B. (2007). Brand personality and human personality: Findings from ratings of familiar Croatian brands. Journal of Business Research, 60(6), 620–626. https://doi.org/10.1016/j.jbusres.2006.06.011
   Web of Science ®Google Scholar
• MOB Research Institute. (2020). 2020 blind-box economic insight report. Retrieved April 5, 2021, from https://www.mob.com/mobdata/report/120.
   Google Scholar
• Ndubisi, N. O., Nataraajan, R., & Chew, J. (2014). Ethical ideologies, perceived gambling value, and gambling commitment: An Asian perspective. Journal of Business Research, 67(2), 128–135. https://doi.org/10.1016/j.jbusres.2012.11.004
   Web of Science ®Google Scholar
• Neuman, W. L. (2002). Social Science Research Methods: Qualitative and quantitative approaches (4th ed.). Wiley.
   Google Scholar
• Nuryakin, C., & Munro, A. (2019). Experiments on lotteries for shrouded and bundled goods: investigating the economics of fukubukuro. The Japanese Economic Review, 70(2), 168–188. https://doi.org/10.1111/jere.12194
   Web of Science ®Google Scholar
• Peng, D., Wu, H., & Wang, L. (2020). Research on utility evaluation of grid investment considering risk preference of decision-makers. Mathematical Problems in Engineering, 3568470. https://doi.org/10.1155/2020/3568470
   Web of Science ®Google Scholar
• Priporas, C. V., Stylos, N., & Fotiadis, A. K. (2017). Generation Z consumers’ expectations of interactions in smart retailing: A future agenda. Computers in Human Behavior, 77(77), 374–381. https://doi.org/10.1016/j.chb.2017.01.058
   Google Scholar
• Ramayah, T., Hwa, C., Chuah, F., Ting, H., & Memon, M. (2016). Partial least squares structural equation modeling (PLS-SEM) using SmartPLS 3.0: An updated and practical guide to statistical analysis. Pearson Malaysia Sdn Bhd. ISBN: 978-967-349739-3.
   Google Scholar
• Ramayah, T., Hwa, C., Chuah, F., Ting, H., & Memon, M. (2018). Partial least squares structural equation modeling (PLS-SEM) using SmartPLS 3.0: An updated and practical guide to statistical analysis. Pearson Malaysia Sdn Bhd. ISBN: 978-967-349-750-8
   Google Scholar
• Riddel, M. (2012). Comparing risk preferences over financial & environmental lotteries. Journal of Risk and Uncertainty, 45(2), 135–157. https://doi.org/10.1007/s11166-012-9149-1
   Web of Science ®Google Scholar
• Robert, D. (2021). A restatement of expected comparative utility theory: A new theory of rational choice under risk. The Philosophical Forum, 52(3), 221–243. https://doi.org/10.1111/phil.12299
   Web of Science ®Google Scholar
• Ruiz-Equihua, D., Romero, J., & Casalo, L. V. (2020). Better the devil you know? The moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industry. Journal of Hospitality Marketing & Management, 29(3), 310–328. https://doi.org/10.1080/19368623.2019.1630698
   Web of Science ®Google Scholar
• Russell, W. B. (1982). Effects of gift-giving involvement on gift selection strategies. In A. Mitchell & A. Abor (eds.), NA - Advances in consumer research (vol. 9, pp. 408–412). MI: Association for Consumer Research.
   Google Scholar
• Sauer, R. (1998). The economics of wagering markets. Journal of Economic Literature, (36), 2021–2064.
   Google Scholar
• Savva, I., Chartosia, N., Antoniou, C., Kleitou, P., Georgiou, A., Stern, N., Hadjioannou, L., Jimenez, C., Andreou, V., Hall-Spencer, J. M., & Kletou, D. (2020). They are here to stay: The biology and ecology of lionfish (Pterois miles) in the. Journal of Fish Biology, 97(1), 148–162. https://doi.org/10.1111/jfb.14340
   PubMed Web of Science ®Google Scholar
• Schaefer, M., Berens, H., Heinze, H. J., & Rotte, M. (2006). Neural correlates of culturally familiar brands of car manufacturers. NeuroImage, 31(2), 861–865. https://doi.org/10.1016/j.neuroimage.2005.12.047
   PubMed Web of Science ®Google Scholar
• Shiau, W.-L., & Chau, P. Y. K. (2016). Understanding behavioral intention to use a cloud computing classroom: A multiple model-comparison approach. Information & Management, 53(3), 355–365. https://doi.org/10.1016/j.im.2015.10.004
   Web of Science ®Google Scholar
• Starmer, C. (2000). Developments in non-expected utility theory: The hunt for a descriptive theory of choice under risk. Journal of Economic Literature, 38(2), 332–382. https://doi.org/10.1257/jel.38.2.332
   Web of Science ®Google Scholar
• Tal, S., Uri, B., & Shosh, S. (2010). Risk attitude in lotteries offering real products and monetary outcomes. International Journal of Economic Theory, 6(2), 253–261. https://doi.org/10.1111/j.1742-7363.2010.00133.x
   Web of Science ®Google Scholar
• Torabi, Z. A., Rezvani, M. R., & Badri, S. A. (2021). Tourism, poverty reduction and rentier state in Iran: a perspective from rural areas of Turan National Park. Journal of Policy Research in Tourism Leisure and Events, 13(2), 188–203. https://doi.org/10.1080/19407963.2020.1759081
   Web of Science ®Google Scholar
• Vojvodić, K. (2018). Generation Z: The new era of brick-and-mortar stores. Trade Perspectives 2018: Contemporary aspects and role of international trade. Proceedings of the International Scientific Conference., Faculty of Economics and Business. Baković, T., Naletina, D., Knežević, B. (Eds.), 28th and 29th November 2018, 301–313.
   Google Scholar
• Wei, L. (2021). The Blind-Box Economy 2021 from the perspective of use and satisfaction, business culture, No. 492, 56–57.
   Google Scholar
• Wibawa, W. M. S., Takahashi, Y., & Riantoputra, C. D. (2021). Investigating work engagement of highly educated young employees through applying the job demands-resources model. International Journal of Organizational Leadership, 10(1), 89–102. https://doi.org/10.33844/ijol.2021.60519
   Web of Science ®Google Scholar
• Winnews. (2022). The force awakening of generation Z: a generation born with Google, brand-new values will soon overturn the imagination of the past decades. Retrieved September 7, 2022, from https://www.winnews.com.tw/68650/
   Google Scholar
• Wyburn, J., & Roach, P. A. (2012). An hedonic analysis of American collectable comic-book prices. Journal of Cultural Economics, 36(4), 309–326. https://doi.org/10.1007/s10824-012-9166-6
   Web of Science ®Google Scholar
• Xin, X. W., Song, J. H., Xue, Z. A., Sun, J. B., & Peng, W. M. (2021). Multi-granular intuitionistic fuzzy three-way decision model based on the risk preference outranking relation. Cognitive Computation. https://doi.org/10.1007/s12559-021-09888-9
   Web of Science ®Google Scholar
• Zeng, X. (2021). Emotional comfort, flexible social interaction, and value realization: Blind-Box play from the perspective of youth subculture. Journal of Fujian Normal University (Philosophy and Social Sciences Edition), No, (1), 133–141.
   Google Scholar
• Zhao, Z. (2020). What is “Blind-Box Mode” playing? Art City Market, (Z1), 137.
   Google Scholar
• Zhao, N. G., Wang, Q., Cao, P., & Wu, J. (2021). Pricing decisions with reference price effect and risk preference customers. International Transactions in Operational Research, 28(4), 2081–2109. https://doi.org/10.1111/itor.12673
   Web of Science ®Google Scholar
• Zhao, X. C., & Chen, Q. J. (2020). Research on the reference significance of Blind-Box design concept to cultural and creative products, Packaging Engineering, Retrieved April 8, 2021, from https://kns.cnki.net/kcms/detail/50.1094.TB.20200922.1055.004.html
   Google Scholar
• Zheng, G. W., Akter, N., Siddik, A., & Masukujjaman, M. (2021). Organic foods purchase behavior among generation Y of Bangladesh: The moderation effect of trust and price consciousness. Foods, 10(10), 2278. https://doi.org/10.3390/foods10102278
   PubMed Web of Science ®Google Scholar
• Zhou, J. (2021). China’s Generation Z has just grown up, how can they capture their hearts? Mckinsey (2021, Chinese Consumer Special Issue), Retrieved April 8, 2021, from https://www.mckinsey.com.cn.
   Google Scholar