REFERENCES
- Bell, J. (2014). Putting mobile at the heart of every costumer experience. The Guardian. Retrieved from http://www.theguardian.com/media-network/media-network-blog/2014/jan/21/mobile-customer-experience-retail-business
- Boateng, F. & Liu, Y. Q. (2014). Web 2.0 applications’ usage and trends in top U.S. academic libraries. Library Hi Tech, 32(1), 120–128.
- Dow, C. (2013). Mobile marketing and the value of customer analytics. International Journal of Mobile Marketing, 8(1).
- Getting Started with iBeacon (Version 1.0). (2014). Retrieved from https://developer.apple.com/ibeacon/Getting-Started-with-iBeacon.pdf
- Hahn, J. (2011). Location-based recommendation services in library book stacks. Reference Services Review, 39(4), 654–674.
- Ojala, T., Kruger, F., Kostakos, V. & Valkama, V. (2012). Two field trials on the efficiency of unsolicited Bluetooth proximity marketing. In Proceedings of the 11th International Conference on Mobile and Ubiquitous Multimedia (p. 38). New York, NY: ACM.
- Persuad, A. & Azhar, I. (2012). Innovative marketing via smartphone: Are consumers ready? Marketing Intelligence & Planning, 30(4), 418–443.
- Pew Research Center. (2014). Mobile device ownership over time. Retrieved from http://www.pewinternet.org/data-trend/mobile/device-ownership
- Pew Research Center. (2015). The smartphone difference. Retrieved from http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015
- Vecchione, A. & Mellinger, M. (2012). Using geolocation apps for academic library outreach and instruction. The Reference Librarian, 53(4), 415–423.