393
Views
5
CrossRef citations to date
0
Altmetric
Articles

An Analysis of Hospital Brand Mark Clusters

, &
Pages 87-99 | Published online: 25 Jun 2010

REFERENCES

  • Aaker , D. A. 1990 . Brand extensions: The good, the bad, and the ugly . Sloan Management Review , 31 ( 4 ) : 47 – 56 .
  • Alkibay , S. , Ozdogan , F. B. and Ermec , A. 2007 . Corporate visual identity: A case in hospitals . Health Marketing Quarterly , 24 ( 3/4 ) : 131 – 149 .
  • American Hospital Association . 2007 . AHA guide to the health care field 2008: United States hospitals, health care systems, networks, alliances, health organizations, agencies, providers , Chicago, IL : Health Forum .
  • Berry , L. L. 1980 . Services marketing is different . Business , 30 ( May–June ) : 24 – 29 .
  • Berry , L. L. and Clark , T. 1986 . Four ways to make services more tangible . Business , 36 ( Oct.–Dec. ) : 53 – 54 .
  • Childers , T. L. and Houston , M. J. 1984 . Conditions for a picture-superiority effect on consumer memory . Journal of Consumer Research , 11 ( Sept. ) : 643 – 654 .
  • Esser , J. K. , Die , A. H. , Seholm , K. J. and Pebley , S. R. 1986 . Memory for brand-product information in pictorial advertising . The Journal of Psychology , 120 ( 4 ) : 363 – 373 .
  • George , W. R. and Berry , L. L. 1981 . Guidelines for the advertising of services . Business Horizons , 24 ( July–August ) : 52 – 56 .
  • Henderson , P. W. and Cote , J. A. 1998 . Guidelines for selecting or modifying logos . Journal of Marketing , 62 ( Apr. ) : 14 – 30 .
  • Gombeski , W. R. , Taylor , J. , Krauss , K. and Medeiros , C. 2003 . Cost-effective advertising through TV and newspaper “banner” ads . Health Marketing Quarterly , 20 ( 3 ) : 37 – 54 .
  • Gombeski , W. R. , Taylor , J. , Piccirilli , A. , Cundiff , L. and Britt , J. 2007 . Effectively executing a comprehensive marketing communications strategy . Health Marketing Quarterly , 24 ( 3/4 ) : 97 – 115 .
  • Kohli , C. , Sari , R. and Thakor , M. 2002 . Creating effective logos: Insights from theory and Practice . Business Horizons , 45 ( May–June ) : 58 – 64 .
  • Krampf , R. F. and Miller , D. W. 1993 . Hospital marketing successes and failures indicate changes in hospital marketing . Journal of Hospital Marketing , 7 ( 2 ) : 11 – 18 .
  • Lippman , M. Z. and Shanahan , M. W. 1973 . Pictorial facilitation of paired-associate learning: Implications for vocabulary training . Journal of Educational Psychology , 64 : 216 – 222 .
  • Lutz , K. A. and Lutz , R. J. 1977 . The effects of interactive imagery and learning: Application to advertising . Journal of Applied Psychology , 62 ( 4 ) : 493 – 498 .
  • MacInnis , D. J. , Shapiro , S. and Mani , G. 1999 . Enhancing brand awareness through brand symbols . Advances in Consumer Research , 26 : 601 – 608 .
  • MacStravic , S. 2001 . Using the Internet to deliver health care value . Health Marketing Quarterly , 19 ( 2 ) : 23 – 31 .
  • McKelvie , S. J. , Cooper , D. and Monfette , P. 1992 . To what extent do interactive pictures promote recall? . Perceptual and Motor Skills , 75 : 627 – 638 .
  • Melewar , T. C. and Saunders , J. 1999 . International corporate visual identity: Standardization or localization? . Journal of International Business Studies , 30 ( 3 ) : 583 – 598 .
  • Miller , D. W. , Foust , J. E. and Kilic , O. 2007 . An analysis of financial services brand marks . Journal of Financial Services Marketing , 11 ( 3 ) : 257 – 267 .
  • Neuendorf , K. A. 2002 . The content analysis guidebook , Thousand Oaks, CA : Sage .
  • O’Guinn , T. C. , Allen , C. T. and Semenik , R. J. 2003 . Advertising and integrated brand promotion , 3rd ed. , Mason, OH : Thomson .
  • Paivio , A. 1971 . Imagery and verbal processes , New York, NY : Holt, Rinehart & Winston .
  • Rust , R. T. and Cooil , B. 1994 . Reliability measures for qualitative data: Theory and implications . Journal of Marketing Research , 31 ( 1 ) : 1 – 14 .
  • Schechter , A. H. 1993 . Measuring the value of corporate and brand logos . Design Management Journal , 4 ( Winter ) : 33 – 39 .
  • White , K. R. , Thompson , J. M. , Patel , U. B. and Dubuque , S. E. 2001 . Hospital marketing orientation and managed care processes: are they coordinated? . Journal of Healthcare Management , 46 ( 5 ) : 327 – 336 .
  • Wrenn , B. 2007 . Marketing orientation in hospitals: Findings from a multi-phased research study . Health Marketing Quarterly , 24 ( 1/2 ) : 15 – 22 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.