References
- Asay, J., Crable, E., & Sena, M. (2022). An experiential learning project using sentiment analysis of twitter posts. Information Systems Education Journal, 20(3), 36–43. ISEDJ.org/2022-3/ ISSN: 1545-679X
- Bickart, B., & Schindler, R. M. (2001). Internet forums as influential sources of consumer information. Journal of Interactive Marketing, 15(3), 31–40. doi:10.1002/dir.1014
- Chapman, S., McPhee, P., & Proudman, B. (1992). What is experiential education?. Journal of Experiential Education, 15(2), 16–23.
- Freberg, K., Graham, K., Mcgaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90–92. doi:10.1016/j.pubrev.2010.11.001.
- Fromm, J., & Read, A. (2018). Marketing to Gen Z: The rules for reaching this vast and very different generation of influencers. New York: AMACOM.
- Garcia, N., & Brooks, M. E. (2023). Social media takeover: Using experiential learning to teach social media marketing. Communication Teacher, 37(1), 1–7. doi:10.1080/17404622.2022.2049836.
- Gupta, D. (2018). Using social media in higher education: Enhancing students’ learning and engagement. Issues and Ideas in Education, 6(1), 29–39. doi:10.15415/iie.2018.61002
- Jena, L. (2017). The relevance of influencer marketing in the brand communication of a fashion company [Unpublished master's thesis]. Amsterdam Fashion Institute.
- Kalbaska, N., Sádaba, T., & Cantoni, L. (2018). Editorial: Fashion communication: Between tradition and digital transformation. Studies in Communication Sciences, 18(2), 269–285. doi:10.24434/j.scoms.2018.02.005.
- Keeton, M., & Tate, P. (1978). Learning by experience–what, why, how. San Francisco: Jossey-Bass.
- Kirwan, D. (2018, August 21). Are social media influencers worth the investment? https://www.forbes.com/sites/forbesagencycouncil/2018/08/21/are-social-media-influencers-worth-the-investment/#2ae5ab7af452
- Kolb, D. A. (1984). Experiential learning: Experience as the source of learning and development. Englewood Cliffs, NJ: Prentice Hall.
- Lai, C., Yang, J., Chen, F., Ho, C., & Chan, T. (2007). Affordances of mobile technologies for experiential learning: The interplay of technology and pedagogical practices. Journal of Computer Assisted Learning, 23(4), 326–337. doi:10.1111/j.1365-2729.2007.00237.x
- Madden, S., Winkler, R. B., Fraustino, J. D., & Janoske, M. (2016). Teaching, tweeting, and teleworking: Experiential and cross-institutional learning through social media. Communication Teacher, 30(4), 195–205. doi:10.1080/17404622.2016.1219040
- Richardson, L. (2018, August 30). What impact has social media had on the fashion industry? https://www.retailtouchpoints.com/features/executive-viewpoints/what-impact-has-social-media-had-on-the-fashion-industry
- Rinaldo, S. B., Tapp, S., & Laverie, D. A. (2011). Learning by tweeting. Journal of Marketing Education, 33(2), 193–203.
- Schwartz, M. (2012). Experiential learning. Ryerson University Learning & Teaching Office. Ontario: Ryerson University.
- Sudha, M., & Sheena, K. (2017). Impact of influencers in consumer decision process: The fashion industry. SCMS Journal of Indian Management, 14(3), 14–30. doi:10.19184/IJL.V1I1.19146
- Thakur, R. (2018). Customer engagement and online reviews. Journal of Retailing and Consumer Services, 41, 48–59. doi:10.1016/j.jretconser.2017.11.002
- US Upland Cotton Research & Marketing Company. (n.d.). https://www.cottoninc.com/
- Zhao, X. (2021). Auditing the “Me Inc.”: Teaching personal branding on LinkedIn through an experiential learning method. Communication Teacher, 35(1), 37–42.