References

• Appadurai, A. (1996). Modernity at large: Cultural dimensions of globalization. University of Minnesota Press.
   Google Scholar
• Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57–71. https://doi.org/10.1177/002224299205600205
   Web of Science ®Google Scholar
• Björk, P., & Kauppinen-Räisänen, H. (2019). Destination foodscape: A stage for travelers’ food experience. Tourism Management, 71, 466–475. https://doi.org/10.1016/j.tourman.2018.11.005
   Web of Science ®Google Scholar
• Brown, M. S. (2021). Heterophotographies: Play, power, privilege and spaces of otherness in Chinese tourist photography. Culture, Theory and Critique, 62(3), 1–31. https://doi.org/10.1080/14735784.2021.1943698
   Web of Science ®Google Scholar
• Buzova, D., Sanz-Blas, S., & Cervera-Taulet, A. (2021). “Sensing” the destination: Development of the destination sensescape index. Tourism Management, 87, 104362. https://doi.org/10.1016/j.tourman.2021.104362
   Web of Science ®Google Scholar
• Chau, S., & Yan, L. (2021). Destination hospitality indicators. Journal of Destination Marketing & Management, 19, 100537. https://doi.org/10.1016/j.jdmm.2020.100537
   Web of Science ®Google Scholar
• Chen, K., (2021, March 5). # How the Zhejiang people is striving for the better? He leads the Xitang town into a time of 5G and earn a tourism revenue of 3.5 billion CNY (in Chinese). Retrieved August 5, 2022, from https://www.thehour.cn/news/432658.html
   Google Scholar
• Chen, Z., Suntikul, W., & King, B. (2020). Research on tourism experiencescapes: The journey from art to science. Current Issues in Tourism, 23(11), 1407–1425. https://doi.org/10.1080/13683500.2019.1616679
   Web of Science ®Google Scholar
• Chinadaily.com.cn. (2021, March 14). Hanfu enthusiasts welcome Huazhao Festival in Zhoushan. Retrieved January 14, 2022, from http://zhoushan.chinadaily.com.cn/2021-03/24/c_605857.htm
   Google Scholar
• Cooper, C., & Hall, C. M. (2008). Contemporary tourism - an international approach. Butterworth-Heinemann.
   Google Scholar
• Discover Beijing. (2022, April 15). Enjoying spring blossoms in Hanfu and having a romantic Qingming Festival in Beijing. Retrieved August 5, 2022, from https://www.youtube.com/watch?v=Yk6YdWPn9-E
   Google Scholar
• Dixit, S. K. (2020). The Routledge handbook of tourism experience management and marketing. Routledge.
   Google Scholar
• Dybsand, H. N. H., & Fredman, P. (2021). The wildlife watching experiencescape: The case of musk ox safaris at Dovrefjell-Sunndalsfjella National Park, Norway. Scandinavian Journal of Hospitality and Tourism, 21(2), 148–168. https://doi.org/10.1080/15022250.2020.1850347
   Web of Science ®Google Scholar
• Evans, C., & Lewis, J. (2018). Analyzing semi-structured interviews using thematic analysis: Exploring voluntary civic participation among adults. SAGE Publications Limited.
   Google Scholar
• Fossgard, K., & Fredman, P. (2019). Dimensions in the nature-based tourism experiencescape: An explorative analysis. Journal of Outdoor Recreation and Tourism, 28, 100219. https://doi.org/10.1016/j.jort.2019.04.001
   Google Scholar
• Framke, W. (2002). The destination as a concept: A discussion of the business-related perspective versus the socio-cultural approach in tourism theory. Scandinavian Journal of Hospitality and Tourism, 2(2), 92–108. https://doi.org/10.1080/15022250216287
   Google Scholar
• Goeldner, C., & Ritchie, J. (2009). Tourism principles, practices, philosophies (11th ed.). Wiley.
   Google Scholar
• Graneheim, U. H., & Lundman, B. (2004). Qualitative content analysis in nursing research: Concepts, procedures and measures to achieve trustworthiness. Nurse Education Today, 24(2), 105–112. https://doi.org/10.1016/j.nedt.2003.10.001
   PubMed Web of Science ®Google Scholar
• Hernández-Mogollón, J. M., Duarte, P. A., & Folgado-Fernández, J. A. (2018). The contribution of cultural events to the formation of the cognitive and affective images of a tourist destination. Journal of Destination Marketing & Management, 8, 170–178. https://doi.org/10.1016/j.jdmm.2017.03.004
   Web of Science ®Google Scholar
• Hsieh, H. F., & Shannon, S. E. (2005). Three approaches to qualitative content analysis. Qualitative Health Research, 15(9), 1277–1288. https://doi.org/10.1177/1049732305276687
   PubMed Web of Science ®Google Scholar
• Jeon, S., & Kim, M. S. (2012). The effect of the servicescape on customers’ behavioral intentions in an international airport service environment. Service Business, 6(3), 279–295. https://doi.org/10.1007/s11628-012-0136-z
   Web of Science ®Google Scholar
• Jernsand, E. M., Kraff, H., & Mossberg, L. (2015). Tourism experience innovation through design. Scandinavian Journal of Hospitality and Tourism, 15(sup1), 98–119. https://doi.org/10.1080/15022250.2015.1062269
   Web of Science ®Google Scholar
• Kaiser, K. (2012). Protecting confidentiality. In J. F. Gubrium, J. A. Holstein, A. B. Marvasti, & K. D. McKinney (Eds.), The SAGE handbook of interview research: The complexity of the craft (pp. 457–465). SAGE.
   Google Scholar
• Kassarjian, H. H. (1977). Content analysis in consumer research. The Journal of Consumer Research, 4(1), 8–18. https://doi.org/10.1086/208674
   Web of Science ®Google Scholar
• Koehn, A. (1952). Chinese flower symbolism. Monumenta Nipponica, 8(1/2), 121–146. https://doi.org/10.2307/2383008
   Google Scholar
• Lam, H. K. (2020). Embodying Japanese heritage: Consumer experience and social contact at a historical themed park. Journal of Intercultural Studies, 41(3), 262–279. https://doi.org/10.1080/07256868.2020.1751598
   Web of Science ®Google Scholar
• Lee, T. H., & Chang, P. S. (2017). Examining the relationships among festivalscape, experiences, and identity: Evidence from two Taiwanese aboriginal festivals. Leisure Studies, 36(4), 453–467. https://doi.org/10.1080/02614367.2016.1190857
   Web of Science ®Google Scholar
• Lee, K. Y., & Lee, H. (2019). Traditional costume experience at a cultural heritage festival. Tourism Management Perspectives, 32, 100555. https://doi.org/10.1016/j.tmp.2019.100555
   Web of Science ®Google Scholar
• Liao, Z., & Dai, G. (2020). Inheritance and dissemination of cultural collective memory: An analysis of a traditional festival. SAGE Open, 10(1), 2158244020901601. https://doi.org/10.1177/2158244020901601
   Web of Science ®Google Scholar
• Liu, T. C. (2022). Examining the links between heritage use and identity building through a narrative approach: A case study of Dadaocheng, Taipei City, in Taiwan. Journal of Heritage Management, 7(1), 22–36. https://doi.org/10.1177/24559296211025178
   Google Scholar
• Maitland, R., & Ritchie, B. W. (2009). City tourism: National capital perspectives. (pp. 14–26). CABI.
   Google Scholar
• McLeay, F., Lichy, J., & Major, B. (2019). Co-creation of the ski-chalet community experiencescape. Tourism Management, 74, 413–424. https://doi.org/10.1016/j.tourman.2019.04.018
   Web of Science ®Google Scholar
• Minhus, S. M., & Huie, L. (2021). The tendency of traditional costume at heritage festival for cultural revival. SAGE Open, 11(2), 21582440211016905. https://doi.org/10.1177/21582440211016905
   Web of Science ®Google Scholar
• Mossberg, L. (2007). A marketing approach to the tourist experience. Scandinavian Journal of Hospitality and Tourism, 7(1), 59–74. https://doi.org/10.1080/15022250701231915
   Web of Science ®Google Scholar
• Newhanfu.com. (2019, November 22). Hanfu Festival: Hanfu Parade Day on November 22. Retrieved July 30, 2022, from https://www.newhanfu.com/2399.html
   Google Scholar
• New.qq.com. (2021, March 18). Wearing Hanfu to Nianhuawan town and have a time travel back to Tang Dynasty(in Chinese). https://new.qq.com/rain/a/20210318A00ATJ00
   Google Scholar
• O’dell, T. (2005). Experiencescapes: Blurring borders and testing connections. In T. O’Dell & P. Billing (Eds.), Experiencescapes: Tourism, culture and economy (pp. 11–33). Copenhagen Business School Press.
   Google Scholar
• O’dell, T. (2010). Experiencescapes: Blurring borders and testing connections. In T. O’Dell & P. Billing (Eds.), Experiencescapes: Tourism, culture, and economy (pp. 11–33). Copenhagen Business School Press.
   Google Scholar
• Ooi, C. S. (2005). A theory of tourism experiences: The management of attention. In T. O’Dell & P. Billing (Eds.), Experiencescapes: Tourism, culture and economy (pp. 58–61). Copenhagen Business School Press.
   Google Scholar
• O’regan, M. (2016). A backpacker habitus: The body and dress, embodiment and the self. Annals of Leisure Research, 19(3), 329–346.
   Web of Science ®Google Scholar
• Patton, M. Q. (1999). Enhancing the quality and credibility of qualitative analysis. Health Sciences Research, 34(5), 1189–1208.
   Google Scholar
• People’s Daily. (2020, November 23). Hanfu enthusiasts celebrate cultural festival in SW China’s Chengdu. Retrieved August 6, 2022, from http://en.people.cn/n3/2020/1123/c90000-9786322.html
   Google Scholar
• Piramanayagam, S., Sud, S., & Seal, P. P. (2020). Relationship between tourists’ local food experiencescape, satisfaction and behavioural intention. Anatolia, 31(2), 316–330. https://doi.org/10.1080/13032917.2020.1747232
   Web of Science ®Google Scholar
• Pizam, A., & Tasci, A. D. (2019). Experienscape: Expanding the concept of servicescape with a multi-stakeholder and multi-disciplinary approach. International Journal of Hospitality Management, 76, 25–37. https://doi.org/10.1016/j.ijhm.2018.06.010
   Web of Science ®Google Scholar
• Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5–14. https://doi.org/10.1002/dir.20015
   Google Scholar
• Radic, A., Lück, M., Al-Ansi, A., Chua, B. L., Seeler, S., & Han, H. (2021). Cruise ship dining experiencescape: The perspective of female cruise travelers in the midst of the COVID-19 pandemic. International Journal of Hospitality Management, 95, 102923. https://doi.org/10.1016/j.ijhm.2021.102923
   PubMed Web of Science ®Google Scholar
• Saraniemi, S., & Komppula, R. (2019). The development of a destination brand identity: A story of stakeholder collaboration. Current Issues in Tourism, 22(9), 1116–1132. https://doi.org/10.1080/13683500.2017.1369496
   Web of Science ®Google Scholar
• Seaton, A. V., & Bennett, M. M. (1996). The marketing of tourism products: Concepts, issues and cases. International Thomson Business Press.
   Google Scholar
• Shi, S. (2021). Travelling with Hanfu: A social media analysis of contemporary Chinese travelling for artistic photographs [ Master’s thesis, Auckland University of Technology]. https://openrepository.aut.ac.nz/handle/10292/13916
   Google Scholar
• Shiyin, (十音). (2019, November 2). Xitang Hanfu festival: wearing Hanfu to go back to ancient times. (in Chinese). Retrieved July 30, 2022 from https://www.youtube.com/watch?v=44C13_fZAmI&t=53s
   Google Scholar
• Sohu.com. (2022, March 19). The most unique scenic spot in China: Tourists have to wear Hanfu to enter this attraction where a lot of pretty Hanfu girls are visiting as well. (in Chinese). Retrieved August 5, 2022, from http://www.sohu.com/a/530135839_100146715
   Google Scholar
• Tasci, A. D., & Pizam, A. (2020). An expanded nomological network of experienscape. International Journal of Contemporary Hospitality Management, 32(3), 999–1040. https://doi.org/10.1108/IJCHM-12-2018-0988
   Web of Science ®Google Scholar
• Thomas, B., Quintal, V. A., & Phau, I. (2018). Wine tourist engagement with the winescape: Scale development and validation. Journal of Hospitality & Tourism Research, 42(5), 793–828. https://doi.org/10.1177/1096348016640583
   Web of Science ®Google Scholar
• Toutiao.com. (2022, May 19). Xitang town as a birthplace of ancient Wu and Yue Kingdom claims to plan a pilgrimage destination of Hanfu (in Chinese). Retrieved July 30, 2022, from https://www.toutiao.com/article/7098869609960423947/
   Google Scholar
• Tresidder, R., & Deakin, E. L. (2019). Historic buildings and the creation of experiencescapes: Looking to the past for future success. Journal of Tourism Futures, 5(2), 193–201. https://doi.org/10.1108/JTF-04-2019-0034
   Web of Science ®Google Scholar
• Tripadvisor.com. (2021, March 8). Chengdu Cultural Day Tour-Hanfu Experience. Retrieved August 5, 2022, from https://www.tripadvisor.com/AttractionProductReview-g297463-d17773418-Chengdu_Cultural_Day_Tour_Hanfu_Experience-Chengdu_Sichuan.html
   Google Scholar
• Tsaur, S. H., Cheng, T. M., & Hong, C. Y. (2019). Exploring tour member misbehavior in group package tours. Tourism Management, 71, 34–43. https://doi.org/10.1016/j.tourman.2018.09.018
   Web of Science ®Google Scholar
• Wang, Y. (2020, December 17). Tourism industries for planning immersive tours to enrich tourist experience and exploring more development space. Retrieved July 30, 2022, from http://www.ctnews.com.cn/news/content/2020-12/17/content_94037.html
   Google Scholar
• Wang, X., Colbert, F., & Legoux, R. (2020). From niche Interest to fashion trend: Hanfu clothing as a rising industry in China. International Journal of Arts Management, 23(1), 79–89.
   Web of Science ®Google Scholar
• Wu, H. C., Ai, C. H., & Cheng, C. C. (2019). Virtual reality experiences, attachment and experiential outcomes in tourism. Tourism Review, 75(3), 481–495. https://doi.org/10.1108/TR-06-2019-0205
   Web of Science ®Google Scholar
• Xiaoqianer(小茜兒). (2020, December 29). Big event for Taiwan Hanfu community: Annual sacrificial festival in honor of Ningjing Prince of the Ming Dynasty. Retrieved July 30, 2022, from https://www.youtube.com/watch?v=UzarhWazk_0
   Google Scholar
• Yang, F. Y. (2021, June 8). A real costume drama. Retrieved August 2, 2022, from https://www.chinadaily.com.cn/a/202106/08/WS60bebf66a31024ad0bac4314.html
   Google Scholar
• Ye, X. Y. (2018, August 17). Yanqin Scenic Zone hosted flower-viewing activities on the Chinese Valentine’s Day, where Hanfu tourists experience making cotton candy. (in Chinese). Retrieved August 3, 2022, from https://kknews.cc/zh-my/travel/xe3por8.html
   Google Scholar
• Ying, M. Z. (2017). The Hanfu Movement and intangible cultural heritage: Considering the past to know the future. [ Master thesis, The University of Macau].
   Google Scholar
• Yung, R., & Khoo Lattimore, C. (2019). New realities: A systematic literature review on virtual reality and augmented reality in tourism research. Current Issues in Tourism, 22(17), 2056–2081. https://doi.org/10.1080/13683500.2017.1417359
   Web of Science ®Google Scholar
• Zhang, J., Tang, W., Shi, C., Liu, Z., & Wang, X. (2008). Chinese calligraphy and tourism: From cultural heritage to landscape symbol and media of the tourism industry. Current Issues in Tourism, 11(6), 529–548. https://doi.org/10.1080/13683500802475836
   Web of Science ®Google Scholar
• Zhang, Y., & Wildemuth, B. M. (2009). Unstructured interviews. In B. M. Wildemuth (Ed.), Applications of social research methods to questions in information and library science (pp. 222–231). Libraries Unlimited.
   Google Scholar
• Zong, Y. (2023). Towards Hanfu tourism: Exploring the travel motivation and experience of Hanfu tourists. In Advances in hospitality and leisure (Vol. 18, pp. 37–56). Emerald Publishing Limited.
   Google Scholar