Advanced search
Publication Cover
The American Journal of Drug and Alcohol Abuse
Encompassing All Addictive Disorders
Volume 27, 2001 - Issue 2
Submit an article Journal homepage
591
Views
37
CrossRef citations to date
0
Altmetric
Original

EVALUATION OF A SOCIAL NORMS MARKETING CAMPAIGN TO REDUCE HIGH-RISK DRINKING AT THE UNIVERSITY OF MISSISSIPPI*

Laura Gomberg Education Development Center, Inc., Newton, Massachusetts, U.S.A.
,
Shari Kessel Schneider Education Development Center, Inc., Newton, Massachusetts, U.S.A.
&
William DeJong Harvard School of Public Health, Cambridge, Massachusetts, U.S.A.; Department of Health and Social Behavior, Harvard School of Public Health, 677 Huntington Avenue, Boston, MA, 02115, U.S.A.
Pages 375-389 | Published online: 31 May 2001

REFERENCES

  • Wechsler H., Dowdall G. W, Maenner G., Gledhill-Hoyt J., Lee H. Changes in binge drinking and related problems among American college students between 1993 and 1997: results of the Harvard School of Public Health College Alcohol Study. J. Am. College Health 1998; 47: 57–68
  • Wechsler H., Austin B., DeJong W. U.S. Department of Education, Higher Education Center for Alcohol and Other Drug Prevention. Secondary Effects of Binge Drinking on College Campuses. Washington, DC 1996
  • Perkins H. W. College and student misperceptions of alcohol and other drug norms among peers: exploring causes, consequences, and implications for prevention programs.; U.S. Department of Education, Higher Education Center for Alcohol and Other Drug Prevention. Designing Alcohol and Other Drug Prevention Programs in Higher Education. Washington, DC 1997; 177–206
  • DeJong W., Vince-Whitman C., Colthurst T., Cretella M., Gilbreath M., Rosati M., Zweig K. U.S. Department of Education, Higher Education Center for Alcohol and Other Drug Prevention. Environmental Management: A Comprehensive Strategy for Reducing Alcohol and Other Drug Use on College Campuses. Washington, DC 1998
  • Perkins H. W., Wechsler H. Variation in perceived college drinking norms and its impact on alcohol abuse: a nationwide study. J. Drug Issues 1996; 26: 961–974
  • Perkins H. W., Berkowitz A. D. Perceiving the community norms of alcohol use among students: some research implications for campus alcohol education programming. Int. J. Addictions 1986; 21: 961–976
  • Zimmerman R. U.S. Department of Education, Higher Education Center for Alcohol and Other Drug Prevention. Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems. Washington, DC 1997
  • Haines M., Spear A. F. Changing the perception of the norm: a strategy to decrease binge drinking among college students. J. Am. College Health 1996; 45: 134–140
  • Golden Key National Honor Society. Just the Facts Implementation Guide. Golden Key, Atlanta, GA 1996

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.