294
Views
10
CrossRef citations to date
0
Altmetric
Editorial

E-detailing: information technology applied to pharmaceutical detailing

, PhD CHS CLS CMC
Pages 635-641 | Published online: 04 Nov 2008

Bibliography

  • Bates A, Bailey E, Rajyaguru I. “Navigating the E-detailing Maze”. Int J Med Mark 2002;2(3):255-62
  • Aitken M. Dynamics of the global pharmaceutical market 2004. Intelligence 2004;360. Special Report
  • Roger H, Christine L, Andreas S, et al. “Potential benefits and challenges of e-detailing in Europe”. Int J Med Mark 2003;3(4):263-73
  • Davidson T, Sivadas E. “Success in the E-tails”. Mark News 2004;39(11):26-32
  • Alastair F, Philippe G, Stefan L, et al. “European Physicians and the Internet”. 2003. Available from: http://www.bcg.com
  • Jupiter Research. Pharmaceutical Investment in E-Detailing Programs. Available from: http://www.jupiterresearch.com/bin/item.pl/home/ [Accessed on 2008 August 25]
  • McKillen D. “E-detailing Gaining Acceptance among Physicians”. Med Media Mark 2002;39(11):62; 37(9):0-12
  • Matsubara K. “E-detailing boosts ROI”. Pharm Exec 2003;23(5):126
  • Physicians Interactive's e-Detailing. “Drug X Case Study”. Available from: http://www.e-detailing.com/content/DrugXCaseStudy [Accessed on 2008 July 21]
  • Gleason M, Ormesher D. “E-detailing as CRM”. Pharm Exec 2004;24(11):128-32
  • Mcguire S. “E-detailing Surpasses Critical Mass”. Med Media Mark 2004;39(11):62

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.