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Issues in Comprehensive Pediatric Nursing Volume 9, 1986 - Issue 5
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Original Article

Setting up a Maternal Child Health Center: Organizational and Marketing Strategies

Selcuk T. Sahin University of Massachusetts, Amherst
Pages 315-329 | Published online: 10 Jul 2009

References

  • Sheldon A. Evolution of environment: Uncertainty and the need for competitive strategy. Strategic Action. 1983
  • Patz A. L. Strategic decision analysis. Little, Brown., Boston 1981
  • Hofer. Straregic management. West., New York 1980
  • Lovelock C. H. Concepts and strategies for health marketers. Health care marketing: Issues and trends, P. D. Cooper. Aspen Systems Corp, New York 1981, Sheldon, A. (1984). Marketing mix (class notes). Harvard School of Public Health, Boston, MA
  • Porter M. E. Competitive strategy. Free Press., New York 1980

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