Supplemental material
Journal of Advertising
Volume 53, 2024 - Issue 1
Open access
6,239
Views
0
CrossRef citations to date
0
Altmetric
ORIGINAL RESEARCH ARTICLES
Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions
Melanie HirschUniversity of Vienna, Vienna, AustriaCorrespondence[email protected]
https://orcid.org/0000-0002-0705-084XView further author information
, https://orcid.org/0000-0002-0705-084XView further author information
Marlis StubenvollUniversity of Vienna, Vienna, Austriahttps://orcid.org/0000-0003-1870-0403View further author information
, Alice BinderUniversity of Vienna, Vienna, Austriahttps://orcid.org/0000-0003-3266-8614View further author information
& Jörg MatthesUniversity of Vienna, Vienna, Austriahttps://orcid.org/0000-0001-9408-955XView further author information
Pages 19-35
|
Received 28 Jan 2022, Accepted 11 Jan 2023, Published online: 23 Mar 2023
Related research
People also read lists articles that other readers of this article have read.
Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.
Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.