50 Years of the Journal of Advertising
This year—2022—marks 50 years of the Journal of Advertising (JA). To celebrate this important milestone, we provide this virtual collection, commissioned by the JA editorial board. The collection brings together 15 of the 'Best' articles spanning five decades of JA, beginning in 1972. Each article was selected to represent significant research and discussion. Details on selection procedures can be found in the JA editorial by Shelly Rodgers, Volume 51, Issue 5.
The collection represents a diversity of authors, institutions, approaches, and methods. Articles also cover a range of topics, including advertising effectiveness (Sheth 1974), attitude toward the advertisement (Shimp 1981), advertising and media (Hirschman and Thompson 1997), children and advertising (Reid 1979; Nelson 2016), advertising ethics (Drumwright and Murphy 2004), narrative advertising (Escalas 2004), advertising appeals (Okazaki, Mueller, and Taylor 2010), advertising repetition (Schmidt and Eisend 2016), advertising and metaphors (McQuarrie and Phillips 2005), and institutional aspects of advertising (Sandage 1972). Two of the articles are scales—Ohanian (1990) celebrity endorsers and Zaichkowsky's (1986) advertising involvement—and two articles—Preston (1982) and Stern (1994)—provide models of advertising.
Taken together, the findings across these articles illustrate the excellent work and many trends in the study of advertising theory and practice. Our hope is that this collection illustrates the range of studies and provides the reader with a useful introduction to advertising research published over the last five decades of JA.
Edited by
Professor Shelly Rodgers(School of Journalism, University of Missouri)
