Browse this journal

Most Influential Articles in 2021—American Academy of Advertising Journals

Created 20 Dec 2022| Updated 20 Dec 2022 | 16 articles

These articles were selected by the editors of journals of the American Academy of Advertising as the most influential articles in 2021.

Edited by

Shelly Rodgers(Editor, Journal of Advertising)

Jooyoung Kim(Editor, Journal of Interactive Advertising)

Sukki Yoon(Editor, Journal of Current Issues and Research in Advertising)

Sponsored by

Download citations Download PDFs Download collection
Article
Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance
Heather Shoenberger, Eunjin (Anna) Kim & Yuan Sun

Originally published in Journal of Advertising, Volume: 50, Number: 3 (27 May 2021)

Published online: 08 Jun 2021
AbstractforAdvertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance | Full Text | References | PDF (1.1 MB) | EPUB
  • 4832 Views
  • 29 CrossRef citations
  • 0Altmetric
Note
When E-Commerce Personalization Systems Show and Tell: Investigating the Relative Persuasive Appeal of Content-Based versus Collaborative Filtering
Mengqi Liao & S. Shyam Sundar

Originally published in Journal of Advertising, Volume: 51, Number: 2 (15 Mar 2022)

Published online: 02 Mar 2021
AbstractforWhen E-Commerce Personalization Systems Show and Tell: Investigating the Relative Persuasive Appeal of Content-Based versus Collaborative Filtering | Full Text | References | PDF (1.4 MB) | EPUB
  • 5416 Views
  • 28 CrossRef citations
  • 0Altmetric
Note
The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects
Claire M. Segijn, Hilde A. M. Voorveld & Khadija Ali Vakeel

Originally published in Journal of Advertising, Volume: 50, Number: 3 (27 May 2021)

Published online: 05 Feb 2021
AbstractforThe Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects | Full Text | References | PDF (1.4 MB) | EPUB
  • 9507 Views
  • 19 CrossRef citations
  • 0Altmetric
Open Access
Article
The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications
Guoquan Ye, Liselot Hudders, Steffi De Jans & Marijke De Veirman

Originally published in Journal of Advertising, Volume: 50, Number: 2 (15 Mar 2021)

Published online: 26 Jan 2021
AbstractforThe Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications | Full Text | References | PDF (2.2 MB) | EPUB | Supplemental
  • 37240 Views
  • 141 CrossRef citations
  • 0Altmetric
Article
Advertising in a Context Harm Crisis
Thomas Derek Robinson & Ela Veresiu

Originally published in Journal of Advertising, Volume: 50, Number: 3 (27 May 2021)

Published online: 04 Jun 2021
AbstractforAdvertising in a Context Harm Crisis | Full Text | References | PDF (1.1 MB) | EPUB | Supplemental
  • 4291 Views
  • 8 CrossRef citations
  • 0Altmetric
Open Access
Article
Attention to Social Media Ads: The Role of Consumer Recommendations and Smartphones
Ewa Maslowska, Jakob Ohme & Claire M. Segijn

Originally published in Journal of Interactive Advertising, Volume: 21, Number: 3 (02 Sep 2021)

Published online: 13 Dec 2021
AbstractforAttention to Social Media Ads: The Role of Consumer Recommendations and Smartphones | Full Text | References | PDF (1.8 MB) | EPUB
  • 5837 Views
  • 6 CrossRef citations
  • 0Altmetric
Article
Tell Me a Story: Exploring Elite Female Athletes’ Self-Presentation via an Analysis of Instagram Stories
Bo Li, Olan K. M. Scott, Michael L. Naraine & Brody J. Ruihley

Originally published in Journal of Interactive Advertising, Volume: 21, Number: 2 (04 May 2021) Digital and Interactive Marketing Communications in Sports

Published online: 05 Mar 2021
AbstractforTell Me a Story: Exploring Elite Female Athletes’ Self-Presentation via an Analysis of Instagram Stories | Full Text | References | PDF (1.1 MB) | EPUB
  • 6037 Views
  • 22 CrossRef citations
  • 0Altmetric
Article
Transforming the Fan Experience through Livestreaming: A Conceptual Model
Sarah Wymer, Michael L. Naraine, Ashleigh-Jane Thompson & Andrew J. Martin

Originally published in Journal of Interactive Advertising, Volume: 21, Number: 2 (04 May 2021) Digital and Interactive Marketing Communications in Sports

Published online: 01 Jun 2021
AbstractforTransforming the Fan Experience through Livestreaming: A Conceptual Model | Full Text | References | PDF (1.5 MB) | EPUB
  • 2518 Views
  • 4 CrossRef citations
  • 0Altmetric
Article
Building Brand Authenticity on Social Media: The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses
Jing Yang, Camilla Teran, Ava Francesca Battocchio, Ebbe Bertellotti & Shannon Wrzesinski

Originally published in Journal of Interactive Advertising, Volume: 21, Number: 1 (02 Jan 2021)

Published online: 16 Feb 2021
AbstractforBuilding Brand Authenticity on Social Media: The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses | Full Text | References | PDF (1.3 MB) | EPUB | Supplemental
  • 7771 Views
  • 15 CrossRef citations
  • 0Altmetric
Article
Skippable Advertisement versus Full-Length Advertisement: An Empirical Analysis in a Developing Economy
Wajeeha Aslam, Kashif Farhat & Imtiaz Arif

Originally published in Journal of Interactive Advertising, Volume: 21, Number: 1 (02 Jan 2021)

Published online: 16 Feb 2021
AbstractforSkippable Advertisement versus Full-Length Advertisement: An Empirical Analysis in a Developing Economy | Full Text | References | PDF (1.7 MB) | EPUB
  • 2655 Views
  • 10 CrossRef citations
  • 0Altmetric
Article
What Do We Know about Political Advertising? Not Much! Political Persuasion Knowledge and Advertising Skepticism in the United States
Michelle R. Nelson, Chang Dae Ham & Eric Haley

Originally published in Journal of Current Issues & Research in Advertising, Volume: 42, Number: 4 (02 Oct 2021)

Published online: 01 Jul 2021
AbstractforWhat Do We Know about Political Advertising? Not Much! Political Persuasion Knowledge and Advertising Skepticism in the United States | Full Text | References | PDF (1.8 MB) | EPUB
  • 2757 Views
  • 9 CrossRef citations
  • 0Altmetric
Article
Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement
Matthew Pittman, Anne Oeldorf-Hirsch & Ashley Brannan

Originally published in Journal of Current Issues & Research in Advertising, Volume: 43, Number: 1 (02 Jan 2022)

Published online: 01 Nov 2021
AbstractforGreen Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement | Full Text | References | PDF (1.3 MB) | EPUB
  • 9844 Views
  • 32 CrossRef citations
  • 0Altmetric
Free Access
Article
Covid-19 and Advertising: The Case for a Paradigm Shift
Harsha Gangadharbatla

Originally published in Journal of Current Issues & Research in Advertising, Volume: 42, Number: 1 (02 Jan 2021) Spotlight on Gender in Advertising

Published online: 26 Jan 2021
AbstractforCovid-19 and Advertising: The Case for a Paradigm Shift | Full Text | References | PDF (1.4 MB) | EPUB
  • 4208 Views
  • 20 CrossRef citations
  • 0Altmetric
Article
Changing Attitudes on Social Media: Effects of Fear and Information in Green Advertising on Non-Green Consumers
Matthew Pittman, Glenna L. Read & Jie Chen

Originally published in Journal of Current Issues & Research in Advertising, Volume: 42, Number: 2 (03 Apr 2021) Devil or Angel on My Shoulder? Vice and Virtue in Advertising

Published online: 25 Mar 2021
AbstractforChanging Attitudes on Social Media: Effects of Fear and Information in Green Advertising on Non-Green Consumers | Full Text | References | PDF (2.6 MB) | EPUB
  • 3866 Views
  • 11 CrossRef citations
  • 0Altmetric
Article
It’s Time for TGA: Truly Good Advertising
Micael Dahlen

Originally published in Journal of Current Issues & Research in Advertising, Volume: 42, Number: 2 (03 Apr 2021) Devil or Angel on My Shoulder? Vice and Virtue in Advertising

Published online: 03 Jun 2021
AbstractforIt’s Time for TGA: Truly Good Advertising | Full Text | References | PDF (846.8 KB) | EPUB
  • 3160 Views
  • 4 CrossRef citations
  • 0Altmetric
Open Access
Article
Virtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatial Presence, Enjoyment, and Destination Image
Jihoon (Jay) Kim, Thitapa Shinaprayoon & Sun Joo (Grace) Ahn

Originally published in Journal of Current Issues & Research in Advertising, Volume: 43, Number: 1 (02 Jan 2022)

Published online: 01 Nov 2021
AbstractforVirtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatial Presence, Enjoyment, and Destination Image | Full Text | References | PDF (1.1 MB) | EPUB
  • 2624 Views
  • 19 CrossRef citations
  • 0Altmetric
Free Access